Sheena Iyengar is the inaugural S.T. Lee Professor of Business at Columbia Business School and the research director of the Jerome A. Chazen Institute of Internal Business. She is a recognized expert on the subject of choice. Her 2010 book The Art of Choosing was hailed by critics at The New York Times, The Boston Globe, and the The Wall Street Journal. It was selected by Amazon as one of the Top 10 Best Business Books of 2010. Iyengar’s 2010 talk at TedxEast led her to be invited back two years later to speak at TEDGlobal.
Follow Iyengar on Twitter: @Sheena_Iyengar