Aside from oxygen, everything is going digital. Or so it seems.
According to Todd Bacile, professor of electronic marketing at the College of Business at Florida State University, many companies are viewing an applicant’s digital presence as a qualitative measure.
Bacile’s Businesses Grow column discussed Klout’s move into the corporate sector and how it is affecting graduates looking to land a job.
Luckily, and perhaps unluckily, students in Bacile’s class are pushed to engage heavily in the social media world like Twitter, Facebook, and LinkedIn. Luckily, because the more they increase their social media presence, the more it will help them land a job – possibly. Unluckily, because Bacile created a class project where the final grade earned is determined only by a student’s Klout score.
He said the benefits from the project is it will help students during their job application screening, hands-on experience engaging with others via social media sites, and develops relevant business skills.
More business schools may consider including a Klout project in their program, or at least discuss the importance of a strong, personal social media presence with their students after Marketing Education Reviews publishes Bacile’s research on the topic in spring 2013.
Follow Dustin Bass on Twitter @dbass_cmn.
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