Online Marketing Degrees

Marketing is a vibrant field that engages you in the important task of communicating the message of a business to its audience. All businesses depend upon the important work of marketers, and earning your online marketing degree will break the job market wide open for you.

A variety of focuses are available to those pursuing an online marketing degree. Some marketing degrees involve advertising, sales, or public relations, while others revolve around market research and product management. Digital marketing is a burgeoning field that challenges marketers to keep up with trends in online advertising and search engine optimization. Most companies have a marketing manager and marketing teams, so teamwork and leadership skills are key.

Needless to say, college students who graduate with marketing degrees can find a number of job opportunities in a variety of niches. The number of marketing management positions is expected to increase at a faster than average rate of around 9% over the next decade, according to the Bureau of Labor Statistics.

The most successful and satisfied marketing professionals are often creative, highly motivated, and driven by a solid understanding of what motivates consumers. They have highly developed written and oral communication skills, and are excited to help businesses succeed. If this sounds like you, an online marketing degree or online marketing master’s degree could increase your career options and bolster your salary. Our guide to the education and career options related to marketing will start you off on your path toward entering and advancing in this exciting field.

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Online Marketing Degree Overview

Degree Avg Degree Cost Avg Loan Default Rate Time Commitment Early Career Pay Mid-Career Pay Unemployment Rate
Associate $14,229 14.3% 2 years $36,200 $46,496 5.6%
Bachelor's $16,897 9.96% 4 years $36,381 $64,768 4.3%
Master's $19,127 9.73% 2 years $56,750 $77,466 4.5%
Whether you are new to the field, or looking to advance in your current career, you should weigh the costs and time of getting a new degree against its benefits. There is no one-size-fits-all degree. The best choice for you will depend on your current educational background, financial standing, employment history, and area of interest. For instance, those with no experience may want to consider an associate degree, due to its shorter time commitment and lower cost. If finances are tight for you, then you should prioritize the student loan debt and default categories, as you will want to choose a degree that offers you the best chance of improving your financial standing with minimal risk. If your employer or someone else is paying for your education, then you might want to consider the degree that will offer you the highest salary. All salary information is sourced from the U.S. Bureau of Labor Statistics and/or PayScale

Many entry-level marketing positions require at least an associate degree, but job candidates with bachelor’s degrees are often given preference from hiring committees. Management positions typically require a bachelor’s degree and some prior experience in marketing. Both bachelor’s and associate degree-holders can work their way up in companies to higher-level positions once they have proven their marketing acumen. Those with graduate marketing degrees are most likely to work in higher-level positions.

Online Marketing Degrees


Online Associate’s Degree in Marketing

Associate marketing degrees qualify graduates for many entry-level marketing positions in the realm of advertising, sales, digital marketing, and public relations. Although a two-year, online marketing degree does not immediately qualify you for a role as a marketing manager, there is always opportunity to move up the ladder. If you have an associate degree in this field, you can expect to compete with bachelor’s degree-holders for positions, and the competition for entry-level positions can be fierce. Marketing internship experience and other work experience can help distinguish you from other candidates.


    Statistics, Organizational Marketing, Sales Promotions, and Business Communications


    Retail Management, Sales Promotion, and Marketing


    Advertising Sales Agent, Sales Representative, and Public Relations


    $48,490 for advertising sales agents, $48,490 per year $59,080 for sales representatives, and $56,770 for public relations


    From 2014-2024, a 3% decrease for advertising sales agents, 7% increase for sales representatives, and 6% increase for public relations

Online Bachelor’s Degree in Marketing

A four-year marketing degree online qualifies you for a number of entry-level marketing positions and mid-level positions if you have relevant experience. Many marketing managers, public relations managers, and business leaders in general start out in entry-level positions and work their way up in companies. Some companies will only consider you for management positions if you have a bachelor’s degree and proven success in the marketing field. A bachelor’s degree in marketing will familiarize you with the essentials of marketing as they relate to the field of business as a whole.


    Market Research, Product Management, B2B Marketing, Global Marketing, and Statistics


    Marketing and Public Relations, Business Administration with a concentration in Marketing, and Business Marketing


    Copywriter, Marketing Managers, Public Relations Specialist, Advertising Sales Agents, Market Research Analyst


    $60,250 for copywriters, $124,850 for marketing managers, $56,770 for public relations specialists, $48,490 for advertising sales agents, and $62,150 for market research analysts


    For 2014-2024, a 2% increase for copywriters, 9% for marketing managers, 6% for public relations specialists, 3% decrease for advertising sales agents, and 19% increase for market research analysts

Online Marketing Degrees
For the 2016 rankings, has greatly refined its approach to evaluating schools and their respective programs. Our innovative method of assessing schools is what makes our rankings so distinctly authoritative. On the surface, every ranking we produce employs a basic formula: Academic Quality + Online Offerings + Cost and Student Aid = Final Score. This final score determines where a school ends up in our rankings. Of course, there's a lot more than meets the eye. Visit our methodology page to discover the data points that shape our formula and to learn more about our process.

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Marketing Bachelor’s Degree Rankings

Rank School Name School Logo City Cost Address & Contact Info School Links Acclaim for Online Programs School Description
1The University of AlabamaTuscaloosa$$$$$739 University Blvd
Tuscaloosa, AL 35487-0166
(205) 348-6010

Prepare yourself for a career in marketing with University of Alabama’s online Bachelor of Science degree in Commerce and Business Administration. Offered through UA’s business school, Culverhouse College of Commerce, the online BS CBA degree is AACSB accredited -- a rare achievement, earned by less than five percent of the world's 13,000 business programs.

While the online bachelor's degree in marketing program isn’t specific to marketing, its area of study covers business practices and topics that many marketing careers are based on with courses like Statistical Data Analysis, Introduction to Financial Institutions and Markets, Managerial Communication Strategy, Analysis of Economic Conditions at the Micro/Macro Level, and Principles of Marketing. Online courses are held using Blackboard Learn and a Distance Learning Orientation Website with Blackboard tutorials is available for new students.

Lower division requirements must be met before entering Alabama's BS CBA program. Most of the basic core curriculum can be taken online from the University of Alabama, but students can also transfer credits from other colleges. Online courses begin in fall, spring, and summer semesters. Throughout each semester, students are allowed to complete work and requirements at their own pace.

2Appalachian State UniversityBoone$$$$$Dougherty Administration Building
Boone, NC 28608
(828) 262-2000

The Appalachian State University online Bachelor of Science in Career and Technical Education program offers a concentration in Business, Marketing, and Entrepreneurship Education. Graduates of the full-time online degree program earn a teaching license for grades 6-12, along with a BS BE, qualifying them to teach their area of concentration at the middle and high school level.

Offering courses in educational foundations, business education methods, and the principles of marketing, the basic business and marketing skills gained throughout the 4-year online program can be applied in secondary or primary education teaching roles and corporate training careers. Online classes are held over AsULearn, a locally branded learning management system hosted by Moodle, where faculty post course information, lectures, assignments and more.

The online program consists of 75 semester hours spanning five regular semesters. A cohort of 18-25 students sticks together throughout upper-division courses. A minimum of 30 transfer hours are required to enter the program and the program concludes with a final semester of Student Teaching in person at a North Carolina public school.

3University of Massachusetts - AmherstAmherst$$$$$374 Whitmore Building 181 Presidents Drive
Amherst, MA 01003
(413) 545-0111

University of Massachusetts-Amherst offers a Bachelor of Business Administration in Marketing online through the Isenberg School of Management. The online bachelor's degree in marketing program covers diverse course offerings, encompassing consumer behavior, communications, sales and distribution strategy, digital marketing, and more.

Graduates walk away from the program with strong communication skills, a firm understanding of what drives consumers to buy, and knowledge of how to sell and price products. The online program lets students tailor their degree to future career goals with a variety of elective courses in accounting, finance, management, and more.

Students must have a minimum of 27 transferable college level semester credits or one year of study at the undergraduate level to enroll. The online marketing degree program is held over Blackboard Learn 9.1, where students can access course material, assignments, lectures, and more. Online students have access to a variety of virtual library material and free and discounted software, such as Microsoft Office 365 Education.

4University of IowaIowa City$$$$$101 Jessup Hall
Iowa City, IA 52242-1316
(319) 335-3500

The University of Iowa Bachelor in Marketing program is offered partially online through the Tippie College of Business. Nearly all of the general education, prerequisites, and core business courses are available online, but 20 semester hours of marketing requirements must be attained on campus at UI or online through a different university.

A majority of the online bachelor's degree in marketing program consists of business courses, ranging from accounting and economics to business math, management and statistics. The required marketing courses encompass sales, social media, retail, advertising and more. Elective credits are available remotely via research, internships, or work experience as part of the Tippie Rise program.

The University of Iowa’s Tippie College of Business is known for its award-winning faculty, which includes Joyce Berg, an accounting professor and the Director of Iowa Electronic Markets -- a nationally-known, small-scale future market used as a learning lab by faculty and students around the globe.

The UI Transfer Equivalency search tool can be used to find online colleges offering marketing courses applicable to UI’s BBA in Marketing program.

5Nova Southeastern UniversityFort Lauderdale$$$$$3301 College Ave
Fort Lauderdale, FL 33314-7796
(954) 262-7300

Nova Southeastern University’s BS in Marketing is available entirely online. Students can tailor their degree to future career goals with a variety of relevant concentrations, including marketing management, digital and social media, global markets, professional sales and service industries.

Planning, strategy and analytics are key elements of the program and are incorporated into most courses, from Digital and Search Engine Marketing to Retail Store Management, International Marketing and Professional Selling. Offering in-depth and unique areas of study, this online bachelor’s in marketing program is a great choice for individuals who know what they want to do with their future. Online courses are held over Blackboard.

6Southern New Hampshire UniversityManchester$$$$$2500 North River Road
Manchester, NH 03106-1045
(603) 668-2211

Southern New Hampshire University offers an entirely online bachelor's degree in marketing program with a concentration in Social Media Marketing. SNHU’s unique upper-division marketing courses, which include Social Media and Marketing Communications, Strategic Marketing Planning, Advertising Copy and Design and Supply Chain Management, provide students with an opportunity to tailor their

It is a complete-at-your-own-pace online marketing program with six nine-week terms each year. Graduates leave equipped with basic business skills and knowledge in brand communications, consumer behavior, market research, and international marketing. SNHU’s online program is highly developed, providing online students with many things they’d find on campus, including virtual offerings like a writing center, tutoring services, technical support and career services.

SNHUconnect acts as a virtual student lounge where students can connect with peers, engage in discussions and share ideas. SNHU’s Shapiro Library features Interlibrary Loan and Document Delivery options available to online students. Full-text journals, magazines, reports, and newspapers are also available to online students through the Shapiro Library.

7Dallas Baptist UniversityDallas$$$$$3000 Mountain Creek Parkway
Dallas, TX 75211-9299
(214) 333-7100

Dallas Baptist University offers a BBS and BBA in Marketing entirely online. Both include 120 credit hours and offer many of the same classes. Course requirement-wise there are slight differences between the two programs — Retail Management and Merchandising and Consumer Behavior courses are required for the BBA and a Principles of Marketing course is required for the BBS.

Rather than meeting online at a specific time, an asynchronous format is used for classes. Faculty set deadlines for assignments and students finish work around their own schedules. Classes are held over Blackboard, where students participate in discussions and access assignments, grades and course material. DBU’s online program provides students with an intimate, rewarding distance learning experience, with small class sizes and a 92% student course completion rate. A 24/7 Blackboard helpdesk is available for students in need of assistance.

8Florida International UniversityMiami$$$$$11200 S. W. 8 Street
Miami, FL 33199
(305) 348-2000

Florida International University offers a BBA in Marketing program entirely online. The program consists of traditional core business courses, such as Statistics for Business Economics, while their Accounting for Decisions and Accounting for Planning and Control courses offer a fresh take on classic curriculum.

Marketing Yourself in Today’s Competitive Job Market is also part of the online marketing program. This course designed to prepare students for job interviews, while teaching them how to maintain a professional appearance and personality throughout their career. All online courses are held via Blackboard. A Blackboard practice course can be taken online before enrolling in FIU’s virtual learning program to ensure distance education is right for you. Online marketing degree students are paired with a success coach upon enrolling, who will offer guidance throughout the 4-year, online bachelor’s in marketing program.

9Indiana Wesleyan UniversityMarion$$$$$4201 S Washington St
Marion, IN 46953-4974
(765) 674-6901

Earning a marketing degree online or onsite, or through a blended online and onsite program, can be done at Indiana Wesleyan University. The program is Marketing-Analytics focused, covering business analysis, marketing statistics, research methods, critical thinking, and more.

A Christian university, IWU incorporates religion into some of its courses. Their Foundations of Marketing course, for instance, introduces students to the evolution of market environments and legal marketing decisions using a biblical framework.

Online courses are held in a cohort format, where groups of students stick together, taking the same classes throughout the program. The cohort model allows students to learn from each other’s unique input and experience, while encouraging camaraderie and support.

10Sam Houston State UniversityHuntsville$$$$$1806 Ave J
Huntsville, TX 77340
(936) 294-1111

The Sam Houston State University College of Business Administration offers an entirely online BBA in General Business program. Coursework is designed to provide students with professional skills in marketing, accounting, business law and management. With the exception of one math course, all required courses are available fully online. The math class can be taken on campus or through a local community college and transfer credits applied to the degree.

While the course curriculum includes only one marketing class, the business fundamentals covered across the spectrum supply students with the framework needed to succeed in a marketing career. The 120-credit-hour program is held over Blackboard. Help articles and videos for the digital learning platform are available for new students online. The school help desk can also be contacted via email or phone for additional assistance.

11University of Minnesota - Twin CitiesMinneapolis$$$$$100 Church Street SE
Minneapolis, MN 55455-0213
(612) 625-5000

The University of Minnesota-Twin Cities online bachelor’s in marketing program covers advertising, retail, market research, and sales. What stands out most about the online program is it requires students to work in the field. Through hands-on learning projects, students work with local businesses to study strategic marketing plans, consumer analysis reports and other marketing studies.

The latest statistical data packages and business analytics are explored and used by students throughout the program. The 120-credit-hour program includes business foundation courses, like accounting, economics and business law and traditional marketing courses, like Marketing Strategies, Brand Management and Consumer Behavior, along with a fleet of unique marketing classes, like Change, Creativity and Innovation Management and Integrated Marketing Communication. Online marketing degree students take the course Orientation to Online Learning during their first semester to familiarize themselves with the new software, online group work, netiquette, and more.

12LeTourneau UniversityLongview$$$$$2100 S Mobberly Ave
Longview, TX 75607-7001
(903) 233-3000

The online Bachelor of Business Management program at LeTourneau University provides students with the scope of knowledge and skills needed to succeed in various managerial, marketing and business roles in today’s global world. Required courses include Principles of Marketing, Project Management, International Issues in Business and Global Management Strategy.

While this BBM program isn’t heavy on marketing courses, the management, business and math and analysis curriculum can be applied to many aspects of marketing. Plus, students are required to take 46 credit hours of elective courses, which they can fulfill with marketing, sales, or advertising classes of their choice. A BBM degree prepares students for work in marketing research, public relations, sales, and product management. Online courses are held over Blackboard. They are usually taken one at a time and span three to seven weeks to complete a marketing degree online.

13University of Houston - VictoriaVictoria$$$$$3007 N. Ben Wilson
Victoria, TX 77901
(877) 970-4848

The University of Houston-Victoria’s BBA Marketing program is available partially online. Courses like Buyer Behavior, Marketing Research, and Marketing Management give students a general understanding of the role marketing plays in business, while electives like Business-to-Business Marketing, Electronic Marketing, and International Marketing offer a more centralized look into different areas of the field.

Courses are taught by highly-regarded faculty, such as Jun Yang, a Marketing Assistant recently recognized for her in-depth research in online shopping and dedication to teaching via a Bloomberg BusinessWeek Teaching, Research Award. All of the business core courses and a majority of the marketing courses can be taken online. The lower division BBA and general education courses are currently not available online, but they can be taken on campus or at a local community college.

14Saint Leo UniversitySaint Leo$$$$$33701 State Road 52
Saint Leo, FL 33574-6665
(352) 588-8200

Saint Leo University offers a BBA program with a specialization in marketing online. Curriculum covers market research, advertising management, personal selling, international business and basic business skills. Students learn to solve business problems using analytical tools and technologies and earn a global perspective learning in SLU's Catholic classroom environment.

Online courses are offered through Learning Studio and Blackboard. The school offers a free downloadable Online Learning Toolkit, complete with an e-book, program comparison guide, and an adult learner’s guide to finding scholarships and grants. Library services such as book delivery, online journals, ebooks and more are available to long-distance learners.

15University of Illinois at ChicagoChicago$$$$$601 S Morgan
Chicago, IL 60607
(312) 996-7000

The University of Illinois Chicago BBS in Marketing program is partially available online. Students can take core business courses, but there’s is only one marketing-specific course available online.

The university’s online marketing degree program is offered entirely online, which covers business, management, and finance fundamentals, but students are required to complete at least 60 hours of postsecondary coursework in order to be accepted into the program. The online BBA program is a 60-credit program, encompassing traditional business courses like Introduction to Marketing, Accounting, Managerial Communication, Business Statistics and Operation Management. Although the BBA program isn’t specific to marketing, students will walk away with a solid understanding of business fundamentals that many marketing ideas are based on. Online courses are held through Blackboard.

16Tiffin UniversityTiffin$$$$$155 Miami Street
Tiffin, OH 44883
(800) 968-64466446

Tiffin University, an Ohio-based university established in 1888, offers an online BBA in Organizational Management program with a concentration in Marketing. Curriculum encompasses marketing management, advertising, retailing, social media marketing, marketing research and brand management. Students are taught by faculty with professional experience in their fields.

Small class sizes, usually between 10 and 15 students, ensure students receive individualized attention. Online classes are offered in seven week terms and held over Moodle. Students can take courses at their own pace -- one at a time or simultaneously, if they want to receive their degree faster. Online support is available for Moodle via live chat and help articles on the Tiffin Student Support website.

17Temple UniversityPhiladelphia$$$$$1801 North Broad Street
Philadelphia, PA 19122-6096
(215) 204-7000

Temple University is a Philadelphia-based institute chartered in 1888 that now offers an online BBA in Marketing program through its Fox School of Business. Marketing courses include Direct Marketing, International Marketing, Digital Marketing and Integrated Marketing Management.

Online classes are held over Blackboard and feature asynchronous video lectures, in an HD, mobile-friendly format, and assignments, with live class time held regularly through WebEx conferencing technology. Online classes reflect on-campus classes in every way, from faculty to curriculum and diploma. Students can take all four years of the program online or complete their BBA by transferring credits.

18Fort Hays State UniversityHays$$$$$600 Park St
Hays, KS 67601-4099
(785) 628-4000

Fort Hays State University is a public college based in Hays, Kansas. Their online BBA in Marketing program boasts applauded marketing and management faculty with the highest possible degrees, corporate experience, and dedication to top-quality online teaching.

This online bachelor’s in marketing program is based on a business framework, including accounting, business law, and management courses, with relevant marketing requirements and electives, like Strategic Electronic Marketing, International Marketing, Retail Marketing and Database Marketing.

The entire 124-credit-hour degree, from general education courses to marketing core and electives, is available online through Blackboard. 24/7 Blackboard support is available via phone and help articles.

19Minot State UniversityMinot$$$$$500 University Ave W
Minot, ND 58707
(701) 858-3000

The Minot State University Bachelor’s in Marketing degree program is available fully online. Encompassing a general education, business, and marketing framework, with required courses including Applied Calculus, Managerial Accounting, Logistics and Channel Marketing, International Marketing and International Business, wielders of this online Bachelor’s in Marketing degree are qualified for numerous marketing roles and capable of creating, promoting and running business ventures of all kinds.

Students learn marketing strategy and analytics, how to make a marketing plan, and a host of administrative and managerial skills, while exploring the workings of various markets, from industrial to consumer, government, and domestic. The program consists of 20 elective requirements, granting students freedom to pursue areas of the field they’re most interested in. Concentrations in Management, Marketing, and International Business are available for this degree. Online courses are available through Blackboard.

20Troy UniversityTroy$$$$$University Avenue
Troy, AL 36082-0001
(334) 670-3100

A BSBA in Global Business with a Concentration in Marketing is available partially online through Troy University and eTROY, the school’s online program. The BSBA in Global Business with a Concentration in Marketing focuses on marketing’s role in a global organization. How to serve customers in a global framework is examined and students gain a breadth of business skills, while developing the skills, methods, and procedures required to succeed in many business, government, U.S. military and not-for-profit marketing occupations.

Specialized knowledge in determining promotional strategies, selecting pricing, and managing distribution is also learned, qualifying graduates for roles as marketing managers, brand managers, distribution managers, promotional managers, retail managers and market researchers. Course requirements include International Trade, Global Human Resource Management, Global Marketing, Services Marketing and Consumer Behavior. Online courses are offered via the online learning platform Blackboard.

21Florida Atlantic UniversityBoca Raton$$$$$777 Glades Rd
Boca Raton, FL 33431-0991
(561) 297-3000

The Florida Atlantic University Bachelor of Business Administration in Marketing program is fully available online. The program consists of upper division courses in business, marketing, and management. Marketing Management, Quantitative Methods in Administration, Operations Management, Business Law, Communicating Business Information, Marketing Strategy and Global Strategy and Policy are all required courses.

A variety of specialized marketing courses in retail management, promotional management and digital marketing can be taken as electives for the online Bachelor’s in Marketing program. This degree qualifies graduates to succeed in marketing roles across the spectrum, from Copywriters, Lobbyists and Marketing Researchers to Promotional Directors, PR Managers and Internet Marketing Specialists. Online courses are available via the digital learning platform Blackboard. Lower-division courses and requirements must be completed before entering the online BBA in Marketing program.

22Buena Vista UniversityStorm Lake$$$$$610 W 4th St
Storm Lake, IA 50588
(712) 749-2400

The Buena Vista University offers a partially-online Bachelor’s in Marketing program. Boasting a curriculum rich with upper division marketing, business and management courses, the program readies graduates for employment in advertising, PR, marketing and arts and entertainment.

Required courses include Strategic Marketing, Business Marketing, Accounting, Principles of Marketing, Business Law and Principles of Management. Students can delve deeper into specific areas of the field through a variety of marketing electives, which include Retailing, Sports Marketing, International Marketing, E-Commerce, Selling and Sales Marketing. All online courses are held over the digital learning platform Blackboard.

In order to complete this degree general education requirements that are not included in BVU’s online Bachelor’s in Marketing program must be met. Previous college experience may apply depending on student’s transcript evaluation.

23University of South DakotaVermillion$$$$$414 E Clark St
Vermillion, SD 57069-2390
(605) 677-5301

University of South Dakota offers an online Bachelor of Business Administration program with an emphasis in Marketing. Providing an extensive overview of business practices, while honing in on on specialized marketing knowledge and skills through elective courses, such as Consumer Behavior, Facilitation and Conflict Management and Organization and Management. BBA course requirements include Production/Operations Management, Business Policy and Strategy and Information Systems for Business Professionals.

Online courses are held over Desire2Learn. A learning demo, orientation packet and other resources are available online, providing basic information on how to use the online learning platform to access your online classes. Before enrolling in the higher-division courses in this program, students must complete 45 credit hours of general education courses and lower-division businesses courses.

24Concordia University - WisconsinMequon$$$$$12800 N Lake Shore Dr
Mequon, WI 53097-2402
(262) 243-5700

The Concordia University-Wisconsin fully-online Bachelor’s in Marketing program boasts an impressive 97% job placement rate. Curriculum covers the technical and creative components of marketing. CUW offers a variety of courses in the field, including Retail Management, Principles of Marketing, Public Relations, Promotions and Advertising, E-Commerce, Marketing Management, Marketing Research and International Marketing.

The marketing program combines a variety of these courses are with liberal arts and business classes to prepare graduates for employment as PR specialists, marketing managers, sales managers, advertising managers or account executives. Online courses are held over Blackboard.

25Saint Joseph's College of MaineStandish$$$$$278 Whites Bridge Rd
Standish, ME 04084-5236
(207) 892-6766

St. Joseph’s College of Maine offers a Bachelor of Science in Business Administration online with a sales and marketing specialization. The accredited online business program is designed to provide the analytical and communication skills needed in most managerial roles in public and private institutes. The program is designed to be useful for students in any stage of life — the school accepts both traditional coursework and nontraditional learning experiences for credit transfer.

Marketing curriculum includes coursework in advertising, market research, customer relations and marketing and sales management. Business core requirements include business law, marketing, management and organizational behavior. The curriculum for most of the department's BSBA specializations include prerequisite courses required for St. Joseph's Master of Accountancy program. Students can choose from electives like branding, social media marketing and managing innovation. Online courses for the marketing degree online are available through Brightspace.

Online Master’s Degree in Marketing

An online marketing master’s degree program prepares students to take on management roles in marketing, public relations, advertising, and sales once they graduate. Many hiring managers looking for mid-level and senior-level marketing professionals and prefer job candidates with graduate-level marketing degrees. An online marketing master’s degree is a sign of specialization and advanced knowledge in the field of business. Graduates of marketing master’s programs typically have a significant amount of insight into consumer behavior, finance, and marketing strategies.


    Advanced Business Statistics, Consumer Behavior, Marketing Ethics, Marketing with Media Technology, and Marketing Analytics


    Social Media Marketing, Marketing Research, Marketing, and Communication


    Marketing Manager and Public Relations Manager


    $124,850 for marketing managers and $104,140 for public relations managers


    For 2014-2024, a 19% increase for marketing managers and 7% increase for public relations managers

Online Doctorate Degree in Marketing

An online doctorate degree program in marketing differs from an online marketing master’s degree program in that it exposes students to both the business and the academic side of marketing. It prepares students to conduct advanced marketing and consumer behavior research and to ultimately find careers as top researchers in the field or full-time professors of marketing in university business departments.


    Marketing Management and Strategy, Consumer Choice Modeling, Marketing Research Methods, Marketing Models, and Econometrics


    Marketing, Marketing Research, and Consumer Research


    Marketing Professor and Business Professor


    $72,470 for marketing professors and $72,470 for business professors


    For 2014-2024, 13% increase for marketing professors and 13% increase for business professors

Online Marketing Choose Your Career

Average Marketing Salaries


Sales Manager

Salary: $113,860
Growth Rate 2014-2024 Number of Jobs: 2014 Degree Certifications
5% 376,300 Bachelor's N/A

Sales managers oversee inside sales teams, outside sales teams, or both, depending on the size and scope of their companies. They analyze sales trends, identify leads, and create sales and marketing quotas and metrics based on business forecasting research. Sales Managers also analyze industry trends and competitors’ prices to provide recommendations about pricing of goods and services. Sales managers should have leadership skills, problem-solving capabilities, attention to detail, and an interest in analyzing data.

Public Relations Specialist

Salary: $56,770
Growth Rate 2014-2024 Number of Jobs: 2014 Degree Certifications
6% 240,700 Bachelor's Accreditation in Public Relations (APR) (not required)

Public relations specialists work as brand ambassadors for individual companies and agencies. They plan and oversee public relations campaigns to enhance client reputation and improve the brand messaging of clients. They write press releases, email campaigns, white papers, and other promotional materials. Public relations specialists also participate in interviews with the media and identify press opportunities for the companies they serve. Excellent written communication skills, attention to detail, and an interest in sharing the stories and missions of businesses is a must if you want to excel as a public relations specialist.

Market Research Analyst

Salary: $62,150
Growth Rate 2014-2024 Number of Jobs: 2014 Degree Certifications
19% 495,500 Bachelor's MRA Certificate (not required)

Market research analysts collect and interpret data about consumer habits and provide clients with marketing recommendations and reports based on data and trends. They meet with clients to understand their goals, identify opportunities for collecting consumer data, and present opportunities to clients based on their research. Market research analysts need both people skills and data-driven minds. If you are interested in consumer behavior and statistics, you may enjoy this position.

Advertising Manager

Salary: $124,850
Growth Rate 2014-2024 Number of Jobs: 2014 Degree Certifications
9% 225,200 Bachelor's N/A

Advertising managers typically work for agencies that serve business clients. They meet with clients to discuss possible ways to increase leads and sales. They are experts in print, online, and in-person advertising strategies. They plan out comprehensive advertising strategies for clients, create advertising budgets, and procure media placements, all for the purpose of compelling consumers to action. If you have a creative and strategic mind and are an exceptional communicator, you might excel as an advertising manager.

Online Marketing Professional Requirements

MRA Certificate

The Marketing Research Association (MRA) offers a few different certificate options for marketing professionals. In particular, the MRA Certificate in Qualitative Research Principles and the MRA Certificate in Quantitative Research Principles are popular options that help marketing professionals build their credentials and experience in the realm of research. Both of these MRA certificates require the completion of courses offered by MRA. These courses expose you to advanced methods of consumer and marketing research. You should take this exam if you are interested in advancing your career as a marketing researcher or analyst. MRA-certified professionals often already have their marketing degrees and are working as marketing professionals while they complete the certification programs.

Is it required?


How long will it take?

16 weeks

Accreditation in Public Relations (APR)

The Public Relations Society of America (PRSA) offers Accreditation in Public Relations (APR) through an exam that tests your professional knowledge and knowledge of public relations practices and ethics. This exam is right for you if you are a seasoned public relations professional who wishes to bolster your credentials with the industry’s most-respected and well-known certification. If you are a college student or recent graduate, you may want to complete PRSA’s Certificate in Principles of Public Relations before you sit for the APR exam. The Certificate in Public Relations is specifically designed for students earning their marketing degrees or recent graduates of undergraduate marketing degree online and offline programs.

Is it required?


How long will it take?


AMA's Professional Certified Marketer

The American Marketing Association (AMA) offers the Professional Certified Marketer (PCM) credential to professionals who successfully pass the necessary exam. The PCM exam tests your competency and knowledge of core marketing principles and marketing trends. If you have an online marketing degree and two years of professional experience, you are qualified to take this exam. Current marketing students and those with marketing degrees and less than two years of relevant experience are not eligible to sit for the PCM exam. A PCM credential provides further proof of your knowledge and competency as a marketing professional.

Is it required?


How long will it take?

90 days