Best Online Bachelor’s in Marketing Degree Programs

Choosing to pursue a Bachelor’s Degree in Marketing can be one of the most rewarding and challenging experiences for an undergraduate. Marketing is a crucial component to every company; it helps generate organic growth by identifying the needs of customers and creating new, effective branding strategies. Marketing graduates enter an in-demand field filled with specializations that allow for many diverse career paths with attractive starting wages. According to the U.S. Bureau of Labor Statistics, the average annual wage for a marketing specialist is $68,700, far above the national average wage of $46,482.

Technology has shaped modern marketing, and the Internet has created a new domain for marketers to blend creativity with empirical statistics. Marketing to online users provides a unique challenge for many professionals, since search engines have changed the way consumers find information and products. Being able to navigate and embrace new social technologies is vital to the success of young marketers, and students able to quickly traverse digital waters have a significant leg-up in the industry. As the marketing profession transitions to an online audience, so too, have many of the degrees available to students.

Students considering majoring in marketing may find it beneficial to select an online program, which includes direct, hands-on access to many of the tools and programs currently used by marketers. As social networks and user-generated content create new ways to engage with consumers, tech-savvy marketers have become reliant on their digital skill sets.

Completing an online program can provide students with the basic skills to understand and troubleshoot much of the challenges marketers face, as well as provide vital insight to the digital future of the profession. Job listings for digital marketers has risen substantially, according to a study by Moz. In January 2015, 19.5% of all job postings on included the term “digital marketing.” Students pursuing an online Bachelor’s Degree in Marketing are able to develop tech skills through their virtual coursework, which will be vital to securing work in the field after graduation.

Below, you’ll find our ranked list of the best online Bachelor’s Degrees in Marketing.

Rank School Name School Logo City Cost Address & Contact Info School Links Acclaim for Online Programs School Description

The University of Alabama

  • in-state tuition: $9,450
  • out-of-state tuition: $23,950
739 University Blvd
Tuscaloosa, AL 35487-0166
(205) 348-6010

Prepare yourself for a career in marketing with University of Alabama’s online Bachelor of Science degree in Commerce and Business Administration. Offered through UA’s business school, Culverhouse College of Commerce, the online BS CBA degree is AACSB accredited -- a rare achievement, earned by less than five percent of the world's 13,000 business programs.

While the online bachelor's degree in marketing program isn’t specific to marketing, its area of study covers business practices and topics that many marketing careers are based on with courses like Statistical Data Analysis, Introduction to Financial Institutions and Markets, Managerial Communication Strategy, Analysis of Economic Conditions at the Micro/Macro Level, and Principles of Marketing. Online courses are held using Blackboard Learn and a Distance Learning Orientation Website with Blackboard tutorials is available for new students.

Lower division requirements must be met before entering Alabama's BS CBA program. Most of the basic core curriculum can be taken online from the University of Alabama, but students can also transfer credits from other colleges. Online courses begin in fall, spring, and summer semesters. Throughout each semester, students are allowed to complete work and requirements at their own pace.


Appalachian State University

  • in-state tuition: $6,462
  • out-of-state tuition: $18,670
Dougherty Administration Building
Boone, NC 28608
(828) 262-2000

The Appalachian State University online Bachelor of Science in Career and Technical Education program offers a concentration in Business, Marketing, and Entrepreneurship Education. Graduates of the full-time online degree program earn a teaching license for grades 6-12, along with a BS BE, qualifying them to teach their area of concentration at the middle and high school level.

Offering courses in educational foundations, business education methods, and the principles of marketing, the basic business and marketing skills gained throughout the 4-year online program can be applied in secondary or primary education teaching roles and corporate training careers. Online classes are held over AsULearn, a locally branded learning management system hosted by Moodle, where faculty post course information, lectures, assignments and more.

The online program consists of 75 semester hours spanning five regular semesters. A cohort of 18-25 students sticks together throughout upper-division courses. A minimum of 30 transfer hours are required to enter the program and the program concludes with a final semester of Student Teaching in person at a North Carolina public school.


University of Massachusetts - Amherst

  • in-state tuition: $13,443
  • out-of-state tuition: $28,159
374 Whitmore Building 181 Presidents Drive
Amherst, MA 01003
(413) 545-0111

University of Massachusetts-Amherst offers a Bachelor of Business Administration in Marketing online through the Isenberg School of Management. The online bachelor's degree in marketing program covers diverse course offerings, encompassing consumer behavior, communications, sales and distribution strategy, digital marketing, and more.

Graduates walk away from the program with strong communication skills, a firm understanding of what drives consumers to buy, and knowledge of how to sell and price products. The online program lets students tailor their degree to future career goals with a variety of elective courses in accounting, finance, management, and more.

Students must have a minimum of 27 transferable college level semester credits or one year of study at the undergraduate level to enroll. The online marketing degree program is held over Blackboard Learn 9.1, where students can access course material, assignments, lectures, and more. Online students have access to a variety of virtual library material and free and discounted software, such as Microsoft Office 365 Education.


University of Iowa

Iowa City
  • in-state tuition: $8,061
  • out-of-state tuition: $26,931
101 Jessup Hall
Iowa City, IA 52242-1316
(319) 335-3500

The University of Iowa Bachelor in Marketing program is offered partially online through the Tippie College of Business. Nearly all of the general education, prerequisites, and core business courses are available online, but 20 semester hours of marketing requirements must be attained on campus at UI or online through a different university.

A majority of the online bachelor's degree in marketing program consists of business courses, ranging from accounting and economics to business math, management and statistics. The required marketing courses encompass sales, social media, retail, advertising and more. Elective credits are available remotely via research, internships, or work experience as part of the Tippie Rise program.

The University of Iowa’s Tippie College of Business is known for its award-winning faculty, which includes Joyce Berg, an accounting professor and the Director of Iowa Electronic Markets -- a nationally-known, small-scale future market used as a learning lab by faculty and students around the globe.

The UI Transfer Equivalency search tool can be used to find online colleges offering marketing courses applicable to UI’s BBA in Marketing program.


Nova Southeastern University

Fort Lauderdale
  • annually: $25,430
3301 College Ave
Fort Lauderdale, FL 33314-7796
(954) 262-7300

Nova Southeastern University’s BS in Marketing is available entirely online. Students can tailor their degree to future career goals with a variety of relevant concentrations, including marketing management, digital and social media, global markets, professional sales and service industries.

Planning, strategy and analytics are key elements of the program and are incorporated into most courses, from Digital and Search Engine Marketing to Retail Store Management, International Marketing and Professional Selling. Offering in-depth and unique areas of study, this online bachelor’s in marketing program is a great choice for individuals who know what they want to do with their future. Online courses are held over Blackboard.


Southern New Hampshire University

  • annually: $28,884
2500 North River Road
Manchester, NH 03106-1045
(603) 668-2211

Southern New Hampshire University offers an entirely online bachelor's degree in marketing program with a concentration in Social Media Marketing. SNHU’s unique upper-division marketing courses, which include Social Media and Marketing Communications, Strategic Marketing Planning, Advertising Copy and Design and Supply Chain Management, provide students with an opportunity to tailor their

It is a complete-at-your-own-pace online marketing program with six nine-week terms each year. Graduates leave equipped with basic business skills and knowledge in brand communications, consumer behavior, market research, and international marketing. SNHU’s online program is highly developed, providing online students with many things they’d find on campus, including virtual offerings like a writing center, tutoring services, technical support and career services.

SNHUconnect acts as a virtual student lounge where students can connect with peers, engage in discussions and share ideas. SNHU’s Shapiro Library features Interlibrary Loan and Document Delivery options available to online students. Full-text journals, magazines, reports, and newspapers are also available to online students through the Shapiro Library.


Dallas Baptist University

  • annually: $22,350
3000 Mountain Creek Parkway
Dallas, TX 75211-9299
(214) 333-7100

Dallas Baptist University offers a BBS and BBA in Marketing entirely online. Both include 120 credit hours and offer many of the same classes. Course requirement-wise there are slight differences between the two programs — Retail Management and Merchandising and Consumer Behavior courses are required for the BBA and a Principles of Marketing course is required for the BBS.

Rather than meeting online at a specific time, an asynchronous format is used for classes. Faculty set deadlines for assignments and students finish work around their own schedules. Classes are held over Blackboard, where students participate in discussions and access assignments, grades and course material. DBU’s online program provides students with an intimate, rewarding distance learning experience, with small class sizes and a 92% student course completion rate. A 24/7 Blackboard helpdesk is available for students in need of assistance.


Florida International University

  • in-state tuition: $6,496
  • out-of-state tuition: $18,895
11200 S. W. 8 Street
Miami, FL 33199
(305) 348-2000

Florida International University offers a BBA in Marketing program entirely online. The program consists of traditional core business courses, such as Statistics for Business Economics, while their Accounting for Decisions and Accounting for Planning and Control courses offer a fresh take on classic curriculum.

Marketing Yourself in Today’s Competitive Job Market is also part of the online marketing program. This course designed to prepare students for job interviews, while teaching them how to maintain a professional appearance and personality throughout their career. All online courses are held via Blackboard. A Blackboard practice course can be taken online before enrolling in FIU’s virtual learning program to ensure distance education is right for you. Online marketing degree students are paired with a success coach upon enrolling, who will offer guidance throughout the 4-year, online bachelor’s in marketing program.


Indiana Wesleyan University

  • annually: $23,628
4201 S Washington St
Marion, IN 46953-4974
(765) 674-6901

Earning a marketing degree online or onsite, or through a blended online and onsite program, can be done at Indiana Wesleyan University. The program is Marketing-Analytics focused, covering business analysis, marketing statistics, research methods, critical thinking, and more.

A Christian university, IWU incorporates religion into some of its courses. Their Foundations of Marketing course, for instance, introduces students to the evolution of market environments and legal marketing decisions using a biblical framework.

Online courses are held in a cohort format, where groups of students stick together, taking the same classes throughout the program. The cohort model allows students to learn from each other’s unique input and experience, while encouraging camaraderie and support.


Sam Houston State University

  • in-state tuition: $7,022
  • out-of-state tuition: $15,518
1806 Ave J
Huntsville, TX 77340
(936) 294-1111

The Sam Houston State University College of Business Administration offers an entirely online BBA in General Business program. Coursework is designed to provide students with professional skills in marketing, accounting, business law and management. With the exception of one math course, all required courses are available fully online. The math class can be taken on campus or through a local community college and transfer credits applied to the degree.

While the course curriculum includes only one marketing class, the business fundamentals covered across the spectrum supply students with the framework needed to succeed in a marketing career. The 120-credit-hour program is held over Blackboard. Help articles and videos for the digital learning platform are available for new students online. The school help desk can also be contacted via email or phone for additional assistance.


University of Minnesota - Twin Cities

  • in-state tuition: $13,555
  • out-of-state tuition: $19,805
100 Church Street SE
Minneapolis, MN 55455-0213
(612) 625-5000

The University of Minnesota-Twin Cities online bachelor’s in marketing program covers advertising, retail, market research, and sales. What stands out most about the online program is it requires students to work in the field. Through hands-on learning projects, students work with local businesses to study strategic marketing plans, consumer analysis reports and other marketing studies.

The latest statistical data packages and business analytics are explored and used by students throughout the program. The 120-credit-hour program includes business foundation courses, like accounting, economics and business law and traditional marketing courses, like Marketing Strategies, Brand Management and Consumer Behavior, along with a fleet of unique marketing classes, like Change, Creativity and Innovation Management and Integrated Marketing Communication. Online marketing degree students take the course Orientation to Online Learning during their first semester to familiarize themselves with the new software, online group work, netiquette, and more.


LeTourneau University

  • annually: $25,740
2100 S Mobberly Ave
Longview, TX 75607-7001
(903) 233-3000

The online Bachelor of Business Management program at LeTourneau University provides students with the scope of knowledge and skills needed to succeed in various managerial, marketing and business roles in today’s global world. Required courses include Principles of Marketing, Project Management, International Issues in Business and Global Management Strategy.

While this BBM program isn’t heavy on marketing courses, the management, business and math and analysis curriculum can be applied to many aspects of marketing. Plus, students are required to take 46 credit hours of elective courses, which they can fulfill with marketing, sales, or advertising classes of their choice. A BBM degree prepares students for work in marketing research, public relations, sales, and product management. Online courses are held over Blackboard. They are usually taken one at a time and span three to seven weeks to complete a marketing degree online.


University of Houston - Victoria

  • in-state tuition: $6,248
  • out-of-state tuition: $16,868
3007 N. Ben Wilson
Victoria, TX 77901
(877) 970-4848

The University of Houston-Victoria’s BBA Marketing program is available partially online. Courses like Buyer Behavior, Marketing Research, and Marketing Management give students a general understanding of the role marketing plays in business, while electives like Business-to-Business Marketing, Electronic Marketing, and International Marketing offer a more centralized look into different areas of the field.

Courses are taught by highly-regarded faculty, such as Jun Yang, a Marketing Assistant recently recognized for her in-depth research in online shopping and dedication to teaching via a Bloomberg BusinessWeek Teaching, Research Award. All of the business core courses and a majority of the marketing courses can be taken online. The lower division BBA and general education courses are currently not available online, but they can be taken on campus or at a local community college.


Saint Leo University

Saint Leo
  • annually: $19,920
33701 State Road 52
Saint Leo, FL 33574-6665
(352) 588-8200

Saint Leo University offers a BBA program with a specialization in marketing online. Curriculum covers market research, advertising management, personal selling, international business and basic business skills. Students learn to solve business problems using analytical tools and technologies and earn a global perspective learning in SLU's Catholic classroom environment.

Online courses are offered through Learning Studio and Blackboard. The school offers a free downloadable Online Learning Toolkit, complete with an e-book, program comparison guide, and an adult learner’s guide to finding scholarships and grants. Library services such as book delivery, online journals, ebooks and more are available to long-distance learners.


University of Illinois at Chicago

  • in-state tuition: $13,410
  • out-of-state tuition: $25,800
601 S Morgan
Chicago, IL 60607
(312) 996-7000

The University of Illinois Chicago BBS in Marketing program is partially available online. Students can take core business courses, but there’s is only one marketing-specific course available online.

The university’s online marketing degree program is offered entirely online, which covers business, management, and finance fundamentals, but students are required to complete at least 60 hours of postsecondary coursework in order to be accepted into the program. The online BBA program is a 60-credit program, encompassing traditional business courses like Introduction to Marketing, Accounting, Managerial Communication, Business Statistics and Operation Management. Although the BBA program isn’t specific to marketing, students will walk away with a solid understanding of business fundamentals that many marketing ideas are based on. Online courses are held through Blackboard.


Tiffin University

  • annually: $20,700
155 Miami Street
Tiffin, OH 44883
(800) 968-64466446

Tiffin University, an Ohio-based university established in 1888, offers an online BBA in Organizational Management program with a concentration in Marketing. Curriculum encompasses marketing management, advertising, retailing, social media marketing, marketing research and brand management. Students are taught by faculty with professional experience in their fields.

Small class sizes, usually between 10 and 15 students, ensure students receive individualized attention. Online classes are offered in seven week terms and held over Moodle. Students can take courses at their own pace -- one at a time or simultaneously, if they want to receive their degree faster. Online support is available for Moodle via live chat and help articles on the Tiffin Student Support website.


Temple University

  • in-state tuition: $14,096
  • out-of-state tuition: $24,122
1801 North Broad Street
Philadelphia, PA 19122-6096
(215) 204-7000

Temple University is a Philadelphia-based institute chartered in 1888 that now offers an online BBA in Marketing program through its Fox School of Business. Marketing courses include Direct Marketing, International Marketing, Digital Marketing and Integrated Marketing Management.

Online classes are held over Blackboard and feature asynchronous video lectures, in an HD, mobile-friendly format, and assignments, with live class time held regularly through WebEx conferencing technology. Online classes reflect on-campus classes in every way, from faculty to curriculum and diploma. Students can take all four years of the program online or complete their BBA by transferring credits.


Fort Hays State University

  • in-state tuition: $4,358
  • out-of-state tuition: $12,821
600 Park St
Hays, KS 67601-4099
(785) 628-4000

Fort Hays State University is a public college based in Hays, Kansas. Their online BBA in Marketing program boasts applauded marketing and management faculty with the highest possible degrees, corporate experience, and dedication to top-quality online teaching.

This online bachelor’s in marketing program is based on a business framework, including accounting, business law, and management courses, with relevant marketing requirements and electives, like Strategic Electronic Marketing, International Marketing, Retail Marketing and Database Marketing.

The entire 124-credit-hour degree, from general education courses to marketing core and electives, is available online through Blackboard. 24/7 Blackboard support is available via phone and help articles.


Minot State University

  • annually: $6,086
500 University Ave W
Minot, ND 58707
(701) 858-3000

The Minot State University Bachelor’s in Marketing degree program is available fully online. Encompassing a general education, business, and marketing framework, with required courses including Applied Calculus, Managerial Accounting, Logistics and Channel Marketing, International Marketing and International Business, wielders of this online Bachelor’s in Marketing degree are qualified for numerous marketing roles and capable of creating, promoting and running business ventures of all kinds.

Students learn marketing strategy and analytics, how to make a marketing plan, and a host of administrative and managerial skills, while exploring the workings of various markets, from industrial to consumer, government, and domestic. The program consists of 20 elective requirements, granting students freedom to pursue areas of the field they’re most interested in. Concentrations in Management, Marketing, and International Business are available for this degree. Online courses are available through Blackboard.


Troy University

  • in-state tuition: $7,276
  • out-of-state tuition: $13,612
University Avenue
Troy, AL 36082-0001
(334) 670-3100

A BSBA in Global Business with a Concentration in Marketing is available partially online through Troy University and eTROY, the school’s online program. The BSBA in Global Business with a Concentration in Marketing focuses on marketing’s role in a global organization. How to serve customers in a global framework is examined and students gain a breadth of business skills, while developing the skills, methods, and procedures required to succeed in many business, government, U.S. military and not-for-profit marketing occupations.

Specialized knowledge in determining promotional strategies, selecting pricing, and managing distribution is also learned, qualifying graduates for roles as marketing managers, brand managers, distribution managers, promotional managers, retail managers and market researchers. Course requirements include International Trade, Global Human Resource Management, Global Marketing, Services Marketing and Consumer Behavior. Online courses are offered via the online learning platform Blackboard.


Florida Atlantic University

Boca Raton
  • in-state tuition: $4,790
  • out-of-state tuition: $17,234
777 Glades Rd
Boca Raton, FL 33431-0991
(561) 297-3000

The Florida Atlantic University Bachelor of Business Administration in Marketing program is fully available online. The program consists of upper division courses in business, marketing, and management. Marketing Management, Quantitative Methods in Administration, Operations Management, Business Law, Communicating Business Information, Marketing Strategy and Global Strategy and Policy are all required courses.

A variety of specialized marketing courses in retail management, promotional management and digital marketing can be taken as electives for the online Bachelor’s in Marketing program. This degree qualifies graduates to succeed in marketing roles across the spectrum, from Copywriters, Lobbyists and Marketing Researchers to Promotional Directors, PR Managers and Internet Marketing Specialists. Online courses are available via the digital learning platform Blackboard. Lower-division courses and requirements must be completed before entering the online BBA in Marketing program.


Buena Vista University

Storm Lake
  • annually: $29,448
610 W 4th St
Storm Lake, IA 50588
(712) 749-2400

The Buena Vista University offers a partially-online Bachelor’s in Marketing program. Boasting a curriculum rich with upper division marketing, business and management courses, the program readies graduates for employment in advertising, PR, marketing and arts and entertainment.

Required courses include Strategic Marketing, Business Marketing, Accounting, Principles of Marketing, Business Law and Principles of Management. Students can delve deeper into specific areas of the field through a variety of marketing electives, which include Retailing, Sports Marketing, International Marketing, E-Commerce, Selling and Sales Marketing. All online courses are held over the digital learning platform Blackboard.

In order to complete this degree general education requirements that are not included in BVU’s online Bachelor’s in Marketing program must be met. Previous college experience may apply depending on student’s transcript evaluation.


University of South Dakota

  • in-state tuition: $8,022
  • out-of-state tuition: $10,104
414 E Clark St
Vermillion, SD 57069-2390
(605) 677-5301

University of South Dakota offers an online Bachelor of Business Administration program with an emphasis in Marketing. Providing an extensive overview of business practices, while honing in on on specialized marketing knowledge and skills through elective courses, such as Consumer Behavior, Facilitation and Conflict Management and Organization and Management. BBA course requirements include Production/Operations Management, Business Policy and Strategy and Information Systems for Business Professionals.

Online courses are held over Desire2Learn. A learning demo, orientation packet and other resources are available online, providing basic information on how to use the online learning platform to access your online classes. Before enrolling in the higher-division courses in this program, students must complete 45 credit hours of general education courses and lower-division businesses courses.


Concordia University - Wisconsin

  • annually: $25,160
12800 N Lake Shore Dr
Mequon, WI 53097-2402
(262) 243-5700

The Concordia University-Wisconsin fully-online Bachelor’s in Marketing program boasts an impressive 97% job placement rate. Curriculum covers the technical and creative components of marketing. CUW offers a variety of courses in the field, including Retail Management, Principles of Marketing, Public Relations, Promotions and Advertising, E-Commerce, Marketing Management, Marketing Research and International Marketing.

The marketing program combines a variety of these courses are with liberal arts and business classes to prepare graduates for employment as PR specialists, marketing managers, sales managers, advertising managers or account executives. Online courses are held over Blackboard.


Saint Joseph's College of Maine

  • annually: $30,990
278 Whites Bridge Rd
Standish, ME 04084-5236
(207) 892-6766

St. Joseph’s College of Maine offers a Bachelor of Science in Business Administration online with a sales and marketing specialization. The accredited online business program is designed to provide the analytical and communication skills needed in most managerial roles in public and private institutes. The program is designed to be useful for students in any stage of life — the school accepts both traditional coursework and nontraditional learning experiences for credit transfer.

Marketing curriculum includes coursework in advertising, market research, customer relations and marketing and sales management. Business core requirements include business law, marketing, management and organizational behavior. The curriculum for most of the department's BSBA specializations include prerequisite courses required for St. Joseph's Master of Accountancy program. Students can choose from electives like branding, social media marketing and managing innovation. Online courses for the marketing degree online are available through Brightspace.

Before enrolling in an online program, consider your future career goals and the steps involved in reaching them.

  1. Read about online learning services, course formats, and marketing instructors before deciding on a school.
  2. Choose a program and courses that reflect your career path.
  3. Consider taking technical courses in marketing analytics, search engine optimization, and social media management to give your degree edge and open doors to entry level marketing roles.

In addition to choosing the right school and program, another key to online learning success is being prepared. Explore online learning tutorials, read your course syllabus, and set up a study space to work.

Throughout classes, don’t forget to establish relationships with professors and peers. Ask for career advice, inquire about internships, continue online discussions, engage other students, and understand your professor’s requirements and goals. College is a great time to network, so make an effort to get to know students and instructors, even if you’re not meeting with them face to face. Online learning platforms provide a breadth of tools, like chat, email and forums, for you to use to connect with classmates and instructors.

An online Bachelor’s in Marketing degree can pave the way to a bright, lucrative career. A BA or BS in marketing is the entry-level education requirement for a number of strategic management roles in advertising, promotions and fundraising. According to the BLS, marketing managers make a median annual income of $115,750 annually. Other roles requiring a Bachelor’s in Marketing pay decent wages while offering great job security. For instance, the BLS projects the demand for market research analysts to grow by 32% between 2012 to 2022, over 20% faster than the average growth rate of all other jobs.

After earning your degree, seek work in an entry level position that is relevant to your end career goal. Check with your online college’s student career services department to see if they know of any opportunities. Inquire with professors, classmates and businesses you worked with while in college. Prepare a portfolio highlighting your skills, knowledge and abilities. You can even gain additional experience applying what you’ve learned through volunteer work.

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