Choosing to pursue a Bachelor’s Degree in Marketing can be one of the most rewarding and challenging experiences for an undergraduate. Marketing is a crucial component to every company; it helps generate organic growth by identifying the needs of customers and creating new, effective branding strategies. Marketing graduates enter an in-demand field filled with specializations that allow for many diverse career paths with attractive starting wages. According to the U.S. Bureau of Labor Statistics, the average annual wage for a marketing specialist is $68,700, far above the national average wage of $46,482.
Technology has shaped modern marketing, and the Internet has created a new domain for marketers to blend creativity with empirical statistics. Marketing to online users provides a unique challenge for many professionals, since search engines have changed the way consumers find information and products. Being able to navigate and embrace new social technologies is vital to the success of young marketers, and students able to quickly traverse digital waters have a significant leg-up in the industry. As the marketing profession transitions to an online audience, so too, have many of the degrees available to students.
Students considering majoring in marketing may find it beneficial to select an online program, which includes direct, hands-on access to many of the tools and programs currently used by marketers. As social networks and user-generated content create new ways to engage with consumers, tech-savvy marketers have become reliant on their digital skill sets.
Completing an online program can provide students with the basic skills to understand and troubleshoot much of the challenges marketers face, as well as provide vital insight to the digital future of the profession. Job listings for digital marketers has risen substantially, according to a study by Moz. In January 2015, 19.5% of all job postings on Indeed.com included the term “digital marketing.” Students pursuing an online Bachelor’s Degree in Marketing are able to develop tech skills through their virtual coursework, which will be vital to securing work in the field after graduation.
Below, you’ll find our ranked list of the best online Bachelor’s Degrees in Marketing.
|Rank||School Name||School Logo||City||Cost||Address & Contact Info||School Links||Acclaim for Online Programs||School Description|
|1||Florida International University||Miami||$$$$$||11200 S. W. 8 Street|
Miami, FL 33199
Founded in 1965, Florida International University is located in Miami and supports 57,000 students annually. The institution delivers distance education through Blackboard, with programs like the online bachelor of business administration in marketing. Through a comprehensive curriculum, students learn how to engage markets, develop long-term customer relationships, and enhance product/service value. The curriculum totals 120 credits, which distance learners complete entirely online through asynchronous coursework.
Online marketing degree candidates take core classes like business communication, information systems management, and strategic management. As part of the marketing major, students examine consumer behavior and marketing research. These foundational concepts prepare learners to develop business plans and personal selling strategies. The remaining credits funnel into advanced electives.
FIU facilitates fall, spring, and summer entry dates. Applicants submit official academic transcripts and ACT/SAT scores. Online students pay a per-credit tuition rate based on residency status. The university provides ample financial aid opportunities, including scholarships for first-generation students and Florida residents.
|2||Colorado State University Global||Greenwood Village||$$$$$||7800 East Orchard Road Ste 200|
Greenwood Village, CO 80111-0000
Colorado State University was established in 1870 as the state's land-grant higher education institution. Today, the school serves 34,000 students and operates over 150 academic programs. The catalog includes an online bachelor of science in marketing that prepares students for entry-level positions in public relations, sales promotion, and creative services.
Totaling 120 credits, the curriculum includes coursework in applying leadership principles, product and brand management, and marketing research. Students also examine marketing concepts and practices for digital platforms and international/multicultural settings.
In lieu of open electives, students can pursue diverse specializations, such as project management, strategic communication, and accounting. All distance learners benefit from the guidance of a personal success coach who helps them schedule classes, access university resources, and plan for post-graduation goals.
Online marketing bachelor's degree applicants need two years of work experience. They must also possess at least 12 transferable credits with a minimum 2.3 GPA. Prospective students under the age of 20 must furnish ACT or SAT scores.
|3||Brandman University||Irvine||$$$$$||16355 Laguna Canyon Road|
Irvine, CA 92618
Based in Irvine, California, Brandman University is a leader in accessible distance education. The institution offers more than 50 academic programs, including an online bachelor of business administration with a marketing concentration. The Brandman program trains students in the psychological and technological aspects of marketing, enabling them to pursue entry-level work or graduate study.
Distance learners may earn their credentials entirely online through Blackboard-powered classes. Alternatively, they can create a hybrid learning experience by taking some courses at one of the university's 20 regional campuses.
The 120-credit online marketing degree includes required classes in organizational communication and marketing principles. Students also examine ethical business concerns and develop the interpersonal skills needed to lead diverse organizations. Learners take seven advanced courses in the marketing emphasis, learning to develop new products and strategic advertising campaigns.
As a degree-completion track, the Brandman program requires applicants to hold 12 transfer credits with a minimum 2.0 GPA. Distance learners pay one affordable tuition rate regardless of residency. The university facilitates military benefits, FAFSA awards, and private business scholarships.
|4||Golden Gate University - San Francisco||San Francisco||$$$$$||536 Mission Street|
San Francisco, CA 94105-2968
Golden Gate University was conceived in 1901 as a small evening school. Today, the institution provides comprehensive academic programming, with remote options like the online bachelor of arts in management with a marketing concentration.
Through a 123-unit curriculum, students gain the leadership and communication skills needed to oversee private and public business enterprises. Distance learners can earn the credentials entirely online through asynchronous classes or pursue a hybrid learning format by taking some courses on the San Francisco campus.
Major courses include manager as communicator, human resource management, and organizational leadership. Students also delve into consumer behavior and applied research methodologies. A marketing internship with a local company or university partner gives students hands-on experience. The program culminates with a capstone seminar in which candidates integrate management and leadership strategies to solve real-world business problems.
As one of the best online marketing degrees, GGU offers a low per-credit tuition price that ignores residency status. Applicants need 12 transferable credits with at least a 2.0 GPA. Prospective students who do not possess the necessary transfer work may enroll if they satisfy secondary criteria.
|5||University of Minnesota - Twin Cities||Minneapolis||$$$$$||100 Church Street SE|
Minneapolis, MN 55455-0213
The University of Minnesota - Twin Cities is the oldest and largest higher education institution in the state. The school enrolls 48,000 students in comprehensive academic programming, including remote options like the online bachelor of science in marketing. Students develop the critical-thinking skills and business strategies needed to anticipate, identify, and engage consumer needs and wants. Graduates succeed as advertising sales agents, event planners, and market research analysts.
Totaling 120 credits, the online marketing degree plan includes foundational classes like business ethics and management information systems. Students also explore personal selling, brand management, and consumer behavior. Advanced coursework covers specialized marketing techniques relevant to online retail and international economies.
Although UMN does not establish GPA minimums, an applicant's academic achievements do factor into admission decisions. First-time students must submit ACT or SAT scores. The university provides an affordable tuition rate and financial assistance, like scholarships for distance learners and transfer candidates.
|6||Western Governors University||Salt Lake City||$$$$$||4001 East 700 South, Suite 700|
Salt Lake City, UT 84107
Based in Salt Lake City, Western Governors University provides an online bachelor of science in marketing management through the Desire2Learn platform. WGU operates a competency-based learning model that enables students to self-pace their classes. This structure means that candidates with relevant work experience may accelerate degree completion by demonstrating mastery of course objectives.
Accredited by the Accreditation Council for Business Schools and Programs, the online marketing bachelor's degree totals 120 credits. Students take classes like management principles, applied probability and statistics, and employment law. They also train in business communications, learning how to lead multicultural teams and engage diverse consumers. Distance learners round out undergraduate training with a written capstone project in business marketing management.
Asynchronous classes span six weeks. WGU operates a holistic admission process that considers an applicant's prior academic performance and professional experience. The university does not require ACT/SAT scores. In addition to a low tuition price, distance learners benefit from generous award opportunities, such as the WGU Women in Leadership Scholarship.
|7||Regent University||Virginia Beach||$$$$$||1000 Regent University Dr|
Virginia Beach, VA 23464
Regent University is located in Virginia Beach and serves over 8,600 students every year. The institution delivers remote academic programming through Blackboard, such as the 120-credit online bachelor of science in business with a marketing concentration. The program emphasizes entrepreneurial principles that prepare students to start their own enterprises or work as marketing consultants and corporate trainers. Asynchronous classes span eight weeks.
The online marketing degree plan includes coursework in business leadership and communication, management information systems, and public relations. Students examine consumer behavior and develop applied research competencies. They also delve into advanced topics like e-commerce and social media marketing. The program culminates with a capstone experience in which candidates research emerging marketing trends and create a working business plan.
Regent operates an accessible admission process that only requires candidates to submit an application and unofficial academic transcripts. Distance learners pay tuition rates based on enrollment status. The online marketing program maintains specialized accreditation from the Accreditation Council for Business Schools and Programs.
|8||Liberty University||Lynchburg||$$$$$||1971 University Blvd|
Lynchburg, VA 24515
Based in Lynchburg, Virginia, Liberty University serves 76,000 students, making it the largest private nonprofit higher education institution in the United States. Students pick from nearly 300 distance education programs, including an online bachelor of science in business administration with a marketing analytics specialization. Through a fully asynchronous curriculum, distance students learn how to conduct market research and consumer surveys to help companies build effective brands.
Liberty facilitates eight-week classes through Blackboard, and students typically earn their credentials in three years. The 120-credit degree plan includes core classes like organizational behavior, business law, and human resource management. Students develop the quantitative and qualitative research skills needed to make effective managerial decisions. They also learn how to apply market research to make strategic recommendations and develop business action plans.
Online marketing bachelor's degree candidates need a minimum 2.0 GPA to gain admittance with good standing. Liberty offers an affordable tuition rate and scholarship opportunities. The university allows students to fulfill up to 75% of degree requirements with transfer credits. The online marketing program receives specialized accreditation from the Accreditation Council for Business Schools and Programs.
|9||Webster University||Saint Louis||$$$$$||470 E Lockwood Ave.|
Saint Louis, MO 63119-3194
Webster University is a leader in distance education and supports 22,000 students in all 50 states and over 140 countries. The institution operates remote programming through Canvas, offering degree options like the online bachelor of arts in management with an emphasis in marketing. Students in the 128-credit program study business theories and analytical techniques to tackle complex business marketing challenges.
The online marketing degree maintains programmatic accreditation from the Accreditation Council for Business Schools and Programs. Students take classes like financial accounting, management theories and practices, and business technologies. On top of fundamental marketing and advertising concepts, distance learners examine personal branding strategies and advanced topics in international marketing. The Webster program ends with a capstone seminar in which candidates conduct research on contemporary marketing trends.
Webster prefers applicants with at least a 2.5 GPA. First-time students submit ACT or SAT scores. All candidates must submit a resume, a recommendation letter, and 300- to 500-word personal statement. The university provides a low per-credit tuition rate, with discounts for active military personnel and veterans.
|10||Excelsior College||Albany||$$$$$||7 Columbia Cir|
Albany, NY 12203-5159
Located in Albany, New York, Excelsior College provides accessible academic programs in six fields of study. Program offerings include an online bachelor of science in business with a marketing concentration accredited by the International Accreditation Council for Business Education. The university facilitates accelerated eight-week classes through Canvas, which, when coupled with a generous transfer policy, enables distance learners to obtain their credentials in as little as one year.
The online marketing bachelor's degree totals 120 credits and includes core classes like financial accounting, management concepts and applications, and international business. Students complete five advanced classes in the concentration, including marketing management, market research, and consumer behavior. The program culminates with a real-world capstone project and cumulative exam.
Excelsior operates an open admission process that does not require materials outside of an online application and academic transcripts. Online students enjoy a flat tuition price and financial support. Award opportunities include general institutional scholarships and benefits specifically for military students.
|11||Regis University||Denver||$$$$$||3333 Regis Blvd|
Denver, CO 80221-1099
Regis University hosts over 8,000 students every year. Through its College of Business and Economics, Regis delivers an online bachelor of science in marketing that emphasizes an integrative approach to business management and consumer engagement. Distance learners can take fully online asynchronous classes powered by Desire2Learn. They may also create a hybrid learning experience by mixing remote coursework with traditional classes on the Denver campus.
Totaling 120 credits, the degree plan includes foundational coursework in accounting principles, business and professional communication, and management essentials. Students learn to analyze market research and value chains to influence buyer behavior. The curriculum also covers advanced topics like neuromarketing; values-centered marketing; and digital marketing, media tactics, and tools.
Regis requires applicants to possess a high school diploma or GED and transferable credits from a regionally accredited college or university. Applicants also need to demonstrate full-time work experience through a resume and recommendations. Distance learners pay one low tuition rate regardless of residency.
|12||Fashion Institute of Technology||New York City||$$$$$||Seventh Avenue at 27th Street|
New York City, NY 10001
Founded in 1944, the Fashion Institute of Technology is a member of the State University of New York System. The school operates over 35 academic programs, including an online bachelor of science in international trade and marketing for the fashion industries. Through a specialized curriculum, students learn to navigate the complex importing and exporting processes of the global marketplace.
The 122-credit online marketing degree consists of classes like international trade and business transactions. Students learn how to source materials globally with regard to import/export regulations. They also learn how to develop multicultural advertising campaigns and brand strategies. To fulfill the capstone requirement, candidates pick from a fashion internship or an international trade practicum.
Distance learners take asynchronous classes powered by Blackboard Learn. FIT operates a degree-completion track, which requires applicants to possess an associate degree or at least 60 transferable credits. In addition to affordable tuition, the institute provides financial aid, like the Ralph Lauren Scholarship.
|13||East Carolina University||Greenville||$$$$$||East 5th Street|
Greenville, NC 27858-4353
East Carolina University enrolls nearly 30,000 students annually, making it the fourth-largest higher education institution in North Carolina. The school operates 24 undergraduate degree-completion paths for distance learners through Blackboard, including an online bachelor of science in business administration with a marketing concentration. Students learn how to identify market opportunities and develop strategies that engage consumer needs. Graduates occupy positions in sales management, advertising, retail distribution, and international marketing.
The online marketing bachelor's degree totals 120 semester hours and consists of core business classes like strategic management and applied decision modeling. Students complete six advanced classes in the concentration, which cover marketing intelligence, consumer behavior, and business and organizational marketing. They also develop communication skills to persuade decision-makers.
Applicants need at least 24 transferable credits with a minimum 2.5 GPA. They do not need to submit ACT or SAT scores. ECU charges per-credit tuition rates based on residency status, with discounts available for active military and veterans.
|14||University of Massachusetts - Amherst||Amherst||$$$$$||374 Whitmore Building 181 Presidents Drive|
Amherst, MA 01003
As the flagship campus for the eponymous public higher education system, the University of Massachusetts - Amherst serves over 30,000 students. The institution delivers an online bachelor of business administration in marketing through its renowned Isenberg School of Management. This innovative program trains students to market products, services, and ideas by tapping into societal values and narratives. Graduates work in sales, market research, advertising, and retaining.
Students must complete at least 120 credits to earn their online marketing bachelor's degree. Core topics comprise corporate finance and management communications. Candidates align advanced coursework with academic interests and career goals by picking from guided electives. Elective options include business intelligence and analytics, high-performance organizations, sustainable enterprises, and internet marketing.
Applicants need at least 27 transferable credits. UMass Amherst prefers students with a minimum 3.0 GPA. Candidates submit official academic transcripts, a resume or CV, and a 2- to 3-page personal essay. In addition to a low tuition rate, the university provides more than $450,000 in scholarships to Isenberg students annually.
|15||Oregon State University||Corvallis||$$$$$||1500 S.W. Jefferson|
Corvallis, OR 97331
Oregon State University enrolls 26,000 students in over 200 undergraduate programs. These offerings include remote degrees facilitated by Canvas, like the online bachelor of arts in business administration with a concentration in digital marketing. Students learn the innovative concepts and skills needed to solve complex global challenges. Distance learners may earn their credentials entirely online through asynchronous classes. Alternatively, they can take some courses at the Corvallis campus for a hybrid learning experience.
The online digital marketing degree totals 180 quarter credits. Core classes include interpersonal communication, financial accounting, and business process management. As part of the specialized track, students delve into business analytics and customer relationship management. They also learn to integrate marketing communications strategies to optimize search engine results and develop social media campaigns.
Applicants need a minimum 3.0 GPA. Prospective students must submit academic transcripts, ACT/SAT scores, and a personal insight essay. The online digital marketing program maintains specialized accreditation from the Association to Advance Collegiate Schools of Business.
|16||Concordia University - Saint Paul||Saint Paul||$$$$$||1282 Concordia Ave|
Saint Paul, MN 55104-5494
Concordia University - Saint Paul enrolls 5,000 students annually and bases its mission on accessible academics for working professionals. The catalog includes an online bachelor of arts in marketing that candidates may earn entirely online through seven-week asynchronous classes powered by Blackboard. Distance learners may also take flexible evening classes on campus for a hybrid learning structure.
The online marketing bachelor's degree trains students to critically analyze marketing trends and other critical business factors. They also learn how to lead special projects with diverse teams. Coursework includes ethical management principles, innovation and systems thinking, and new media literacy and social media. Candidates learn how to integrate promotional strategies to engage international markets. In their capstone seminar, students synthesize skills to create a business strategy plan.
The degree completion program requires applicants to hold at least 20 transferable credits from a regionally accredited college or university. Prospective students also need a minimum 2.0 GPA. All distance learners pay the same affordable tuition rate and gain access to financial aid, such as the Transfer Advantage Scholarship.
|17||Florida Atlantic University||Boca Raton||$$$$$||777 Glades Rd|
Boca Raton, FL 33431-0991
Located in Boca Raton, Florida Atlantic University operates six regional campuses as a member of the State University System of Florida. The institution enrolls 31,000 students in over 180 academic programs, including an online bachelor of business administration in marketing. Students develop the research and analytical thinking skills needed to adapt business strategies to shifting markets and consumer demands.
As a completionist pathway, the online marketing degree requires applicants to complete 60 credits of lower-division classes prior to formal enrollment. These credits may come from FAU or another accredited higher education institution. Candidates also need a minimum 2.5 GPA.
The remaining 60 credits funnel into major requirements, such as international business, advertising principles, and promotional management. Distance learners also delve into digital and international marketing. Graduates enjoy careers in copywriting, import/export, marketing research, and public relations. The FAU online marketing program receives specialized accreditation from the Association to Advance Collegiate Schools of Business.
|18||Old Dominion University||Norfolk||$$$$$||5115 Hampton Blvd|
Norfolk, VA 23529
Old Dominion University is one of the largest higher education institutions in Virginia, enrolling 25,000 students every year. The academic catalog comprises over 70 undergraduate programs, including an online bachelor of science in business administration with a major in marketing. Through a 120-credit curriculum, students learn to engage diverse consumers through data-supported business strategies and dynamic marketing campaigns.
In the fully online program, Blackboard facilitates asynchronous classes. Distance learners can also engage in hybrid learning by taking some traditional classes at the Norfolk campus. The curriculum includes core topics like managerial economics, business policy and strategy, and operations management. Students complete four required marketing classes, including consumer behavior and multinational research. They fulfill the remaining credits with guided electives.
ODU offers the online marketing bachelor's degree as a full program or a 30-credit completion track. Candidates who earned at least 15 credits with a 2.5 GPA from a Virginia Community College System institution benefit from guaranteed admission. Distance learners pay per-credit tuition prices based on residency.
|19||Appalachian State University||Boone||$$$$$||Dougherty Administration Building|
Boone, NC 28608
Based in Boone, North Carolina, Appalachian State University was founded as a teacher's college in 1899. Today, the institution offers comprehensive academic programs, like the online bachelor of science in communication, advertising. The Appalachian program emphasizes multimedia marketing, preparing students to develop engaging digital copy and social media campaigns. Distance learners earn their degree entirely online through asynchronous classes powered by Blackboard.
The degree plan totals 122 credits and includes major coursework in advertising foundations, communication research methods, and professional ethics. Students also delve into international marketing concepts, examining how globalization and multinational corporations affect the advertising industry.
Distance learners round out undergraduate training with a capstone project that tasks them to create a full advertising campaign. The online marketing degree enables students to pursue careers as media buyers, advertising consultants, and marketing researchers.
To enroll in this completionist track, applicants need 50 transferable credits with a minimum 2.25 GPA. Appalachian offers one of the lowest in-state tuition prices among online schools. Out-of-state learners also enjoy an affordable rate. Each year, the university provides over $4 million in merit scholarships.
|20||Dallas Baptist University||Dallas||$$$$$||3000 Mountain Creek Parkway|
Dallas, TX 75211-9299
Dallas Baptist University operates more than 75 fully remote academic programs through Blackboard, including an online bachelor of business administration with a major in marketing. Students gain the core leadership skills needed for entry-level positions in industries like retail, brand/service management, global advertising, and marketing research. Full-time learners take 18 credits per semester and graduate in just over three years.
The 120-credit online marketing bachelor's degree totals 120 credits. Students take classes like marketing research and analysis, promotional strategy, and consumer behavior. They develop the strategic communication skills needed to engage in relationship and consultative selling techniques. Distance learners also explore retail management and merchandising, which covers store location, inventory control, and internet marketing strategies. The remaining credits funnel into guided electives.
All applicants need a minimum 2.5 GPA. First-time students need at least a 21 on the ACT or a 1100 on the SAT. Transfer candidates with more than 23 credits do not need to submit standardized test results.
|21||University of Mary||Bismarck||$$$$$||7500 University Dr|
Bismarck, ND 58504
The University of Mary in Bismarck, North Dakota, operates satellite locations in five states and delivers distance education through Canvas. Students can pick from over 50 academic programs, including an online bachelor of arts in marketing.
The Mary program trains students in traditional and digital advertising techniques, enabling them to successfully drive brand awareness in an ever-changing marketing industry. Distance learners may earn the degree entirely online through asynchronous classes or pursue a hybrid structure that combines online learning with flexible evening classes on campus.
Totaling 124 credits, the curriculum focuses on the contemporary global business environment. Students take required coursework in business law, marketing research, and strategic leadership and management. They also examine the rise of international marketing with regard to cultural awareness and dynamic communication forms. Students must complete an internship or experiential research project. Undergraduate training ends with a comprehensive exam.
Applicants need a minimum 2.5 GPA and must submit official transcripts, two reference letters, and a resume. All distance learners benefit from low tuition rates and scholarship opportunities.
|22||Southern New Hampshire University||Manchester||$$$$$||2500 North River Road|
Manchester, NH 03106-1045
Founded in 1932, Southern New Hampshire University is one of the fastest-growing postsecondary schools in the United States. The institution enrolls 91,000 students in traditional and distance education programs. The school's online offerings include an online bachelor of science in business administration with a concentration in marketing.
Through a 120-credit curriculum, students develop the management, communication, and advertising skills needed to achieve diverse organizational goals. Graduates succeed in industries like retail management, customer relations, product distribution, and brand consultation.
Online marketing degree candidates take core classes in managerial accounting, human relations in administration, and business systems analysis and design. They complete five advanced classes as part of their marketing training, including consumer behavior and social media communications. Students also learn merchandise management strategies crucial to retailer success.
SNHU operates an open admission policy that does not maintain GPA standards or ACT/SAT requirements. The university accepts up to 90 transfer credits, enabling students to earn their bachelor's in as little as one year. Distance learners pay one affordable tuition price regardless of residency, and active military and veterans receive discounts.
|23||Florida Institute of Technology||Melbourne||$$$$$||150 West University Blvd|
Melbourne, FL 32901
Established as an engineering school in 1958, Florida Institute of Technology now delivers comprehensive academic programming to 6,400 students. The catalog comprises remote degrees like the online bachelor of arts in business administration with a specialization in marketing. Florida Tech students cultivate the analytical, creative, and interpersonal aptitudes needed to work as corporate marketers or entrepreneurs.
The online marketing bachelor's degree maintains programmatic accreditation from the International Assembly for Collegiate Business Education. Students complete 121 credits of coursework, which covers fundamental areas in consumer behavior, global business perspectives, and marketing analysis and research. They develop the applied research skills needed to design their own projects and business plans. Distance learners can personalize degree plans with electives on topics like advertising management and entrepreneurial marketing.
Florida Tech does not require minimum GPA or standardized test scores. Prior college work automatically transfers if a student completed the course with a C- grade or better. The university provides an affordable online tuition rate and ample scholarship opportunities.
|24||Temple University||Philadelphia||$$$$$||1801 North Broad Street|
Philadelphia, PA 19122-6096
Temple University delivers comprehensive academics at locations worldwide, including a flagship campus in Philadelphia, satellite campuses in Rome and Tokyo, and online. The institution enrolls 40,000 students in 500 programs, including the online bachelor of business administration with a major in marketing. Through a curriculum that highlights career-ready skills, students learn to develop marketing strategies that reach customers in a competitive global marketplace.
The online marketing degree totals 120 credits and includes required coursework in consumer/buyer behavior and research methodologies. Students align their training with career goals through electives on topics like entrepreneurial marketing, principles of supply chain management, and value delivery networks in marketing. They can further personalize the curriculum by pursuing a minor in business analytics or digital marketing.
Applicants submit ACT/SAT scores, a resume, a 250-word personal essay, and academic transcripts. Temple operates an accelerated track that allows students to earn their degree in three years. The university also provides a five-year dual-degree option that enables candidates to obtain a master of education on top of their baccalaureate credential.
|25||University of Wisconsin - Whitewater||Whitewater||$$$$$||800 W Main St|
Whitewater, WI 53190-1790
Established in 1868 as a teacher training school, the University of Wisconsin - Whitewater now enrolls 12,000 students in 60 academic programs. The catalog includes remote degrees like the online bachelor of business administration in marketing. Through a 120-credit curriculum, students learn how to create need-satisfying opportunities for diverse consumers. Distance learners complete the program entirely online through asynchronous coursework facilitated by Desire2Learn and Canvas.
The online marketing bachelor's degree consists of required classes in marketing research and management principles. Students can tailor the degree to their interests by choosing advanced classes in an emphasis area. Emphasis options include digital marketing, professional sales, retail management, and innovation and social enterprises. Learners can also pursue specialized training in experiential and sports marketing.
UWW bases its GPA standards on the number of transfer credits an applicant possesses. For example, candidates with fewer than 24 credits need at least a 2.0 GPA, while prospective students with 24-72 credits must hold a minimum 2.5 GPA. All distance learners benefit from exceptionally low per-credit tuition.
Before enrolling in an online program, consider your future career goals and the steps involved in reaching them.
- Read about online learning services, course formats, and marketing instructors before deciding on a school.
- Choose a program and courses that reflect your career path.
- Consider taking technical courses in marketing analytics, search engine optimization, and social media management to give your degree edge and open doors to entry level marketing roles.
In addition to choosing the right school and program, another key to online learning success is being prepared. Explore online learning tutorials, read your course syllabus, and set up a study space to work.
Throughout classes, don’t forget to establish relationships with professors and peers. Ask for career advice, inquire about internships, continue online discussions, engage other students, and understand your professor’s requirements and goals. College is a great time to network, so make an effort to get to know students and instructors, even if you’re not meeting with them face to face. Online learning platforms provide a breadth of tools, like chat, email and forums, for you to use to connect with classmates and instructors.
An online Bachelor’s in Marketing degree can pave the way to a bright, lucrative career. A BA or BS in marketing is the entry-level education requirement for a number of strategic management roles in advertising, promotions and fundraising. According to the BLS, marketing managers make a median annual income of $115,750 annually. Other roles requiring a Bachelor’s in Marketing pay decent wages while offering great job security. For instance, the BLS projects the demand for market research analysts to grow by 32% between 2012 to 2022, over 20% faster than the average growth rate of all other jobs.
After earning your degree, seek work in an entry level position that is relevant to your end career goal. Check with your online college’s student career services department to see if they know of any opportunities. Inquire with professors, classmates and businesses you worked with while in college. Prepare a portfolio highlighting your skills, knowledge and abilities. You can even gain additional experience applying what you’ve learned through volunteer work.