Online Marketing Degrees

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Marketing is a vibrant field that engages you in the important task of communicating the message of a business to its audience. All businesses depend upon the important work of marketers, and earning your online marketing degree will break the job market wide open for you.

A variety of focuses are available to those pursuing an online marketing degree. Some marketing degrees involve advertising, sales, or public relations, while others revolve around market research and product management. Digital marketing is a burgeoning field that challenges marketers to keep up with trends in online advertising and search engine optimization. Most companies have a marketing manager and marketing teams, so teamwork and leadership skills are key.

Needless to say, college students who graduate with marketing degrees can find a number of job opportunities in a variety of niches. The number of marketing management positions is expected to increase at a faster than average rate of around 9% over the next decade, according to the Bureau of Labor Statistics.

The most successful and satisfied marketing professionals are often creative, highly motivated, and driven by a solid understanding of what motivates consumers. They have highly developed written and oral communication skills, and are excited to help businesses succeed. If this sounds like you, an online marketing degree or online marketing master's degree could increase your career options and bolster your salary. Our guide to the education and career options related to marketing will start you off on your path toward entering and advancing in this exciting field.


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Degrees

Online Marketing Degree Overview

Degree Avg Degree Cost Avg Loan Default Rate Time Commitment Early Career Pay Mid-Career Pay Unemployment Rate
Associate $14,229 14.3% 2 years $36,200 $46,496 5.6%
Bachelor's $16,897 9.96% 4 years $36,381 $64,768 4.3%
Master's $19,127 9.73% 2 years $56,750 $77,466 4.5%
Whether you are new to the field, or looking to advance in your current career, you should weigh the costs and time of getting a new degree against its benefits. There is no one-size-fits-all degree. The best choice for you will depend on your current educational background, financial standing, employment history, and area of interest. For instance, those with no experience may want to consider an associate degree, due to its shorter time commitment and lower cost. If finances are tight for you, then you should prioritize the student loan debt and default categories, as you will want to choose a degree that offers you the best chance of improving your financial standing with minimal risk. If your employer or someone else is paying for your education, then you might want to consider the degree that will offer you the highest salary. All salary information is sourced from the U.S. Bureau of Labor Statistics and/or PayScale

Many entry-level marketing positions require at least an associate degree, but job candidates with bachelor's degrees are often given preference from hiring committees. Management positions typically require a bachelor's degree and some prior experience in marketing. Both bachelor's and associate degree-holders can work their way up in companies to higher-level positions once they have proven their marketing acumen. Those with graduate marketing degrees are most likely to work in higher-level positions.

Online Marketing Degrees

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Online Associate’s Degree in Marketing

Associate marketing degrees qualify graduates for many entry-level marketing positions in the realm of advertising, sales, digital marketing, and public relations. Although a two-year, online marketing degree does not immediately qualify you for a role as a marketing manager, there is always opportunity to move up the ladder. If you have an associate degree in this field, you can expect to compete with bachelor's degree-holders for positions, and the competition for entry-level positions can be fierce. Marketing internship experience and other work experience can help distinguish you from other candidates.
  • SAMPLE COURSES

    Statistics, Organizational Marketing, Sales Promotions, and Business Communications

  • COMMON MAJORS

    Retail Management, Sales Promotion, and Marketing

  • POTENTIAL JOBS

    Advertising Sales Agent, Sales Representative, and Public Relations

  • AVERAGE INCOME

    $48,490 for advertising sales agents, $48,490 per year $59,080 for sales representatives, and $56,770 for public relations

  • EMPLOYMENT PROSPECTS

    From 2014-2024, a 3% decrease for advertising sales agents, 7% increase for sales representatives, and 6% increase for public relations

Online Bachelor’s Degree in Marketing

Marketers conduct consumer surveys, analyze sales data, and predict economic trends to help organizations create and maintain public interest in products and services. The best online marketing bachelor's degrees build on these core competencies by offering specialized training in areas like public relations and brand management.

Baccalaureate credentials provide access to higher salaries and more career opportunities. The Bureau of Labor Statistics (BLS) reports that bachelor's degree holders earn $24,000 more in median annual salary than individuals with high school diplomas. They also enjoy substantially lower unemployment rates.

The marketing industry offers strong employment prospects. The BLS projects a 10% growth rate in job opportunities for advertising, promotions, and marketing managers; moreover, marketing research analysts benefit from 23% growth. In addition to entry-level marketing roles, an undergraduate program prepares students to earn an online marketing master's degree.

The following list includes 25 of the best colleges and universities for online marketing students. These bachelor's programs provide affordable tuition, generous financial support, and full academic services. They also deliver flexible course structures that can accommodate busy work and family schedules.

  • SAMPLE COURSES

    Market Research, Product Management, B2B Marketing, Global Marketing, and Statistics

  • COMMON MAJORS

    Marketing and Public Relations, Business Administration with a concentration in Marketing, and Business Marketing

  • POTENTIAL JOBS

    Copywriter, Marketing Managers, Public Relations Specialist, Advertising Sales Agents, Market Research Analyst

  • AVERAGE INCOME

    $60,250 for copywriters, $124,850 for marketing managers, $56,770 for public relations specialists, $48,490 for advertising sales agents, and $62,150 for market research analysts

  • EMPLOYMENT PROSPECTS

    For 2014-2024, a 2% increase for copywriters, 9% for marketing managers, 6% for public relations specialists, 3% decrease for advertising sales agents, and 19% increase for market research analysts

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For the 2016 rankings, OnlineColleges.net has greatly refined its approach to evaluating schools and their respective programs. Our innovative method of assessing schools is what makes our rankings so distinctly authoritative. On the surface, every ranking we produce employs a basic formula: Academic Quality + Online Offerings + Cost and Student Aid = Final Score. This final score determines where a school ends up in our rankings. Of course, there's a lot more than meets the eye. Visit our methodology page to discover the data points that shape our formula and to learn more about our process.

Marketing Bachelor’s Degree Rankings

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Rank School Name School Logo City Cost Address & Contact Info School Links Acclaim for Online Programs School Description
1Florida International UniversityMiami$$$$$11200 S. W. 8 Street
Miami, FL 33199
(305) 348-2000

Founded in 1965, Florida International University is located in Miami and supports 57,000 students annually. The institution delivers distance education through Blackboard, with programs like the online bachelor of business administration in marketing. Through a comprehensive curriculum, students learn how to engage markets, develop long-term customer relationships, and enhance product/service value. The curriculum totals 120 credits, which distance learners complete entirely online through asynchronous coursework.

Online marketing degree candidates take core classes like business communication, information systems management, and strategic management. As part of the marketing major, students examine consumer behavior and marketing research. These foundational concepts prepare learners to develop business plans and personal selling strategies. The remaining credits funnel into advanced electives.

FIU facilitates fall, spring, and summer entry dates. Applicants submit official academic transcripts and ACT/SAT scores. Online students pay a per-credit tuition rate based on residency status. The university provides ample financial aid opportunities, including scholarships for first-generation students and Florida residents.

2Colorado State University GlobalGreenwood Village$$$$$7800 East Orchard Road Ste 200
Greenwood Village, CO 80111-0000
(800) 920-6723

Colorado State University was established in 1870 as the state's land-grant higher education institution. Today, the school serves 34,000 students and operates over 150 academic programs. The catalog includes an online bachelor of science in marketing that prepares students for entry-level positions in public relations, sales promotion, and creative services.

Totaling 120 credits, the curriculum includes coursework in applying leadership principles, product and brand management, and marketing research. Students also examine marketing concepts and practices for digital platforms and international/multicultural settings.

In lieu of open electives, students can pursue diverse specializations, such as project management, strategic communication, and accounting. All distance learners benefit from the guidance of a personal success coach who helps them schedule classes, access university resources, and plan for post-graduation goals.

Online marketing bachelor's degree applicants need two years of work experience. They must also possess at least 12 transferable credits with a minimum 2.3 GPA. Prospective students under the age of 20 must furnish ACT or SAT scores.

3Brandman UniversityIrvine$$$$$16355 Laguna Canyon Road
Irvine, CA 92618
(949) 341-9800

Based in Irvine, California, Brandman University is a leader in accessible distance education. The institution offers more than 50 academic programs, including an online bachelor of business administration with a marketing concentration. The Brandman program trains students in the psychological and technological aspects of marketing, enabling them to pursue entry-level work or graduate study.

Distance learners may earn their credentials entirely online through Blackboard-powered classes. Alternatively, they can create a hybrid learning experience by taking some courses at one of the university's 20 regional campuses.

The 120-credit online marketing degree includes required classes in organizational communication and marketing principles. Students also examine ethical business concerns and develop the interpersonal skills needed to lead diverse organizations. Learners take seven advanced courses in the marketing emphasis, learning to develop new products and strategic advertising campaigns.

As a degree-completion track, the Brandman program requires applicants to hold 12 transfer credits with a minimum 2.0 GPA. Distance learners pay one affordable tuition rate regardless of residency. The university facilitates military benefits, FAFSA awards, and private business scholarships.

4Golden Gate University - San FranciscoSan Francisco$$$$$536 Mission Street
San Francisco, CA 94105-2968
(415) 442-7800

Golden Gate University was conceived in 1901 as a small evening school. Today, the institution provides comprehensive academic programming, with remote options like the online bachelor of arts in management with a marketing concentration.

Through a 123-unit curriculum, students gain the leadership and communication skills needed to oversee private and public business enterprises. Distance learners can earn the credentials entirely online through asynchronous classes or pursue a hybrid learning format by taking some courses on the San Francisco campus.

Major courses include manager as communicator, human resource management, and organizational leadership. Students also delve into consumer behavior and applied research methodologies. A marketing internship with a local company or university partner gives students hands-on experience. The program culminates with a capstone seminar in which candidates integrate management and leadership strategies to solve real-world business problems.

As one of the best online marketing degrees, GGU offers a low per-credit tuition price that ignores residency status. Applicants need 12 transferable credits with at least a 2.0 GPA. Prospective students who do not possess the necessary transfer work may enroll if they satisfy secondary criteria.

5University of Minnesota - Twin CitiesMinneapolis$$$$$100 Church Street SE
Minneapolis, MN 55455-0213
(612) 625-5000

The University of Minnesota - Twin Cities is the oldest and largest higher education institution in the state. The school enrolls 48,000 students in comprehensive academic programming, including remote options like the online bachelor of science in marketing. Students develop the critical-thinking skills and business strategies needed to anticipate, identify, and engage consumer needs and wants. Graduates succeed as advertising sales agents, event planners, and market research analysts.

Totaling 120 credits, the online marketing degree plan includes foundational classes like business ethics and management information systems. Students also explore personal selling, brand management, and consumer behavior. Advanced coursework covers specialized marketing techniques relevant to online retail and international economies.

Although UMN does not establish GPA minimums, an applicant's academic achievements do factor into admission decisions. First-time students must submit ACT or SAT scores. The university provides an affordable tuition rate and financial assistance, like scholarships for distance learners and transfer candidates.

6Western Governors UniversitySalt Lake City$$$$$4001 East 700 South, Suite 700
Salt Lake City, UT 84107
(801) 274-3280

Based in Salt Lake City, Western Governors University provides an online bachelor of science in marketing management through the Desire2Learn platform. WGU operates a competency-based learning model that enables students to self-pace their classes. This structure means that candidates with relevant work experience may accelerate degree completion by demonstrating mastery of course objectives.

Accredited by the Accreditation Council for Business Schools and Programs, the online marketing bachelor's degree totals 120 credits. Students take classes like management principles, applied probability and statistics, and employment law. They also train in business communications, learning how to lead multicultural teams and engage diverse consumers. Distance learners round out undergraduate training with a written capstone project in business marketing management.

Asynchronous classes span six weeks. WGU operates a holistic admission process that considers an applicant's prior academic performance and professional experience. The university does not require ACT/SAT scores. In addition to a low tuition price, distance learners benefit from generous award opportunities, such as the WGU Women in Leadership Scholarship.

7Regent UniversityVirginia Beach$$$$$1000 Regent University Dr
Virginia Beach, VA 23464
(757) 352-4127

Regent University is located in Virginia Beach and serves over 8,600 students every year. The institution delivers remote academic programming through Blackboard, such as the 120-credit online bachelor of science in business with a marketing concentration. The program emphasizes entrepreneurial principles that prepare students to start their own enterprises or work as marketing consultants and corporate trainers. Asynchronous classes span eight weeks.

The online marketing degree plan includes coursework in business leadership and communication, management information systems, and public relations. Students examine consumer behavior and develop applied research competencies. They also delve into advanced topics like e-commerce and social media marketing. The program culminates with a capstone experience in which candidates research emerging marketing trends and create a working business plan.

Regent operates an accessible admission process that only requires candidates to submit an application and unofficial academic transcripts. Distance learners pay tuition rates based on enrollment status. The online marketing program maintains specialized accreditation from the Accreditation Council for Business Schools and Programs.

8Liberty UniversityLynchburg$$$$$1971 University Blvd
Lynchburg, VA 24515
(800) 434-9595

Based in Lynchburg, Virginia, Liberty University serves 76,000 students, making it the largest private nonprofit higher education institution in the United States. Students pick from nearly 300 distance education programs, including an online bachelor of science in business administration with a marketing analytics specialization. Through a fully asynchronous curriculum, distance students learn how to conduct market research and consumer surveys to help companies build effective brands.

Liberty facilitates eight-week classes through Blackboard, and students typically earn their credentials in three years. The 120-credit degree plan includes core classes like organizational behavior, business law, and human resource management. Students develop the quantitative and qualitative research skills needed to make effective managerial decisions. They also learn how to apply market research to make strategic recommendations and develop business action plans.

Online marketing bachelor's degree candidates need a minimum 2.0 GPA to gain admittance with good standing. Liberty offers an affordable tuition rate and scholarship opportunities. The university allows students to fulfill up to 75% of degree requirements with transfer credits. The online marketing program receives specialized accreditation from the Accreditation Council for Business Schools and Programs.

9Webster UniversitySaint Louis$$$$$470 E Lockwood Ave.
Saint Louis, MO 63119-3194
(314) 961-2660

Webster University is a leader in distance education and supports 22,000 students in all 50 states and over 140 countries. The institution operates remote programming through Canvas, offering degree options like the online bachelor of arts in management with an emphasis in marketing. Students in the 128-credit program study business theories and analytical techniques to tackle complex business marketing challenges.

The online marketing degree maintains programmatic accreditation from the Accreditation Council for Business Schools and Programs. Students take classes like financial accounting, management theories and practices, and business technologies. On top of fundamental marketing and advertising concepts, distance learners examine personal branding strategies and advanced topics in international marketing. The Webster program ends with a capstone seminar in which candidates conduct research on contemporary marketing trends.

Webster prefers applicants with at least a 2.5 GPA. First-time students submit ACT or SAT scores. All candidates must submit a resume, a recommendation letter, and 300- to 500-word personal statement. The university provides a low per-credit tuition rate, with discounts for active military personnel and veterans.

10Excelsior CollegeAlbany$$$$$7 Columbia Cir
Albany, NY 12203-5159
(518) 464-8500

Located in Albany, New York, Excelsior College provides accessible academic programs in six fields of study. Program offerings include an online bachelor of science in business with a marketing concentration accredited by the International Accreditation Council for Business Education. The university facilitates accelerated eight-week classes through Canvas, which, when coupled with a generous transfer policy, enables distance learners to obtain their credentials in as little as one year.

The online marketing bachelor's degree totals 120 credits and includes core classes like financial accounting, management concepts and applications, and international business. Students complete five advanced classes in the concentration, including marketing management, market research, and consumer behavior. The program culminates with a real-world capstone project and cumulative exam.

Excelsior operates an open admission process that does not require materials outside of an online application and academic transcripts. Online students enjoy a flat tuition price and financial support. Award opportunities include general institutional scholarships and benefits specifically for military students.

11Regis UniversityDenver$$$$$3333 Regis Blvd
Denver, CO 80221-1099
(800) 388-23662111

Regis University hosts over 8,000 students every year. Through its College of Business and Economics, Regis delivers an online bachelor of science in marketing that emphasizes an integrative approach to business management and consumer engagement. Distance learners can take fully online asynchronous classes powered by Desire2Learn. They may also create a hybrid learning experience by mixing remote coursework with traditional classes on the Denver campus.

Totaling 120 credits, the degree plan includes foundational coursework in accounting principles, business and professional communication, and management essentials. Students learn to analyze market research and value chains to influence buyer behavior. The curriculum also covers advanced topics like neuromarketing; values-centered marketing; and digital marketing, media tactics, and tools.

Regis requires applicants to possess a high school diploma or GED and transferable credits from a regionally accredited college or university. Applicants also need to demonstrate full-time work experience through a resume and recommendations. Distance learners pay one low tuition rate regardless of residency.

12Fashion Institute of TechnologyNew York City$$$$$Seventh Avenue at 27th Street
New York City, NY 10001
(212) 217-7999

Founded in 1944, the Fashion Institute of Technology is a member of the State University of New York System. The school operates over 35 academic programs, including an online bachelor of science in international trade and marketing for the fashion industries. Through a specialized curriculum, students learn to navigate the complex importing and exporting processes of the global marketplace.

The 122-credit online marketing degree consists of classes like international trade and business transactions. Students learn how to source materials globally with regard to import/export regulations. They also learn how to develop multicultural advertising campaigns and brand strategies. To fulfill the capstone requirement, candidates pick from a fashion internship or an international trade practicum.

Distance learners take asynchronous classes powered by Blackboard Learn. FIT operates a degree-completion track, which requires applicants to possess an associate degree or at least 60 transferable credits. In addition to affordable tuition, the institute provides financial aid, like the Ralph Lauren Scholarship.

13East Carolina UniversityGreenville$$$$$East 5th Street
Greenville, NC 27858-4353
(252) 328-6131

East Carolina University enrolls nearly 30,000 students annually, making it the fourth-largest higher education institution in North Carolina. The school operates 24 undergraduate degree-completion paths for distance learners through Blackboard, including an online bachelor of science in business administration with a marketing concentration. Students learn how to identify market opportunities and develop strategies that engage consumer needs. Graduates occupy positions in sales management, advertising, retail distribution, and international marketing.

The online marketing bachelor's degree totals 120 semester hours and consists of core business classes like strategic management and applied decision modeling. Students complete six advanced classes in the concentration, which cover marketing intelligence, consumer behavior, and business and organizational marketing. They also develop communication skills to persuade decision-makers.

Applicants need at least 24 transferable credits with a minimum 2.5 GPA. They do not need to submit ACT or SAT scores. ECU charges per-credit tuition rates based on residency status, with discounts available for active military and veterans.

14University of Massachusetts - AmherstAmherst$$$$$374 Whitmore Building 181 Presidents Drive
Amherst, MA 01003
(413) 545-0111

As the flagship campus for the eponymous public higher education system, the University of Massachusetts - Amherst serves over 30,000 students. The institution delivers an online bachelor of business administration in marketing through its renowned Isenberg School of Management. This innovative program trains students to market products, services, and ideas by tapping into societal values and narratives. Graduates work in sales, market research, advertising, and retaining.

Students must complete at least 120 credits to earn their online marketing bachelor's degree. Core topics comprise corporate finance and management communications. Candidates align advanced coursework with academic interests and career goals by picking from guided electives. Elective options include business intelligence and analytics, high-performance organizations, sustainable enterprises, and internet marketing.

Applicants need at least 27 transferable credits. UMass Amherst prefers students with a minimum 3.0 GPA. Candidates submit official academic transcripts, a resume or CV, and a 2- to 3-page personal essay. In addition to a low tuition rate, the university provides more than $450,000 in scholarships to Isenberg students annually.

15Oregon State UniversityCorvallis$$$$$1500 S.W. Jefferson
Corvallis, OR 97331
(541) 737-0123

Oregon State University enrolls 26,000 students in over 200 undergraduate programs. These offerings include remote degrees facilitated by Canvas, like the online bachelor of arts in business administration with a concentration in digital marketing. Students learn the innovative concepts and skills needed to solve complex global challenges. Distance learners may earn their credentials entirely online through asynchronous classes. Alternatively, they can take some courses at the Corvallis campus for a hybrid learning experience.

The online digital marketing degree totals 180 quarter credits. Core classes include interpersonal communication, financial accounting, and business process management. As part of the specialized track, students delve into business analytics and customer relationship management. They also learn to integrate marketing communications strategies to optimize search engine results and develop social media campaigns.

Applicants need a minimum 3.0 GPA. Prospective students must submit academic transcripts, ACT/SAT scores, and a personal insight essay. The online digital marketing program maintains specialized accreditation from the Association to Advance Collegiate Schools of Business.

16Concordia University - Saint PaulSaint Paul$$$$$1282 Concordia Ave
Saint Paul, MN 55104-5494
(651) 641-8278

Concordia University - Saint Paul enrolls 5,000 students annually and bases its mission on accessible academics for working professionals. The catalog includes an online bachelor of arts in marketing that candidates may earn entirely online through seven-week asynchronous classes powered by Blackboard. Distance learners may also take flexible evening classes on campus for a hybrid learning structure.

The online marketing bachelor's degree trains students to critically analyze marketing trends and other critical business factors. They also learn how to lead special projects with diverse teams. Coursework includes ethical management principles, innovation and systems thinking, and new media literacy and social media. Candidates learn how to integrate promotional strategies to engage international markets. In their capstone seminar, students synthesize skills to create a business strategy plan.

The degree completion program requires applicants to hold at least 20 transferable credits from a regionally accredited college or university. Prospective students also need a minimum 2.0 GPA. All distance learners pay the same affordable tuition rate and gain access to financial aid, such as the Transfer Advantage Scholarship.

17Florida Atlantic UniversityBoca Raton$$$$$777 Glades Rd
Boca Raton, FL 33431-0991
(561) 297-3000

Located in Boca Raton, Florida Atlantic University operates six regional campuses as a member of the State University System of Florida. The institution enrolls 31,000 students in over 180 academic programs, including an online bachelor of business administration in marketing. Students develop the research and analytical thinking skills needed to adapt business strategies to shifting markets and consumer demands.

As a completionist pathway, the online marketing degree requires applicants to complete 60 credits of lower-division classes prior to formal enrollment. These credits may come from FAU or another accredited higher education institution. Candidates also need a minimum 2.5 GPA.

The remaining 60 credits funnel into major requirements, such as international business, advertising principles, and promotional management. Distance learners also delve into digital and international marketing. Graduates enjoy careers in copywriting, import/export, marketing research, and public relations. The FAU online marketing program receives specialized accreditation from the Association to Advance Collegiate Schools of Business.

18Old Dominion UniversityNorfolk$$$$$5115 Hampton Blvd
Norfolk, VA 23529
(757) 683-3000

Old Dominion University is one of the largest higher education institutions in Virginia, enrolling 25,000 students every year. The academic catalog comprises over 70 undergraduate programs, including an online bachelor of science in business administration with a major in marketing. Through a 120-credit curriculum, students learn to engage diverse consumers through data-supported business strategies and dynamic marketing campaigns.

In the fully online program, Blackboard facilitates asynchronous classes. Distance learners can also engage in hybrid learning by taking some traditional classes at the Norfolk campus. The curriculum includes core topics like managerial economics, business policy and strategy, and operations management. Students complete four required marketing classes, including consumer behavior and multinational research. They fulfill the remaining credits with guided electives.

ODU offers the online marketing bachelor's degree as a full program or a 30-credit completion track. Candidates who earned at least 15 credits with a 2.5 GPA from a Virginia Community College System institution benefit from guaranteed admission. Distance learners pay per-credit tuition prices based on residency.

19Appalachian State UniversityBoone$$$$$Dougherty Administration Building
Boone, NC 28608
(828) 262-2000

Based in Boone, North Carolina, Appalachian State University was founded as a teacher's college in 1899. Today, the institution offers comprehensive academic programs, like the online bachelor of science in communication, advertising. The Appalachian program emphasizes multimedia marketing, preparing students to develop engaging digital copy and social media campaigns. Distance learners earn their degree entirely online through asynchronous classes powered by Blackboard.

The degree plan totals 122 credits and includes major coursework in advertising foundations, communication research methods, and professional ethics. Students also delve into international marketing concepts, examining how globalization and multinational corporations affect the advertising industry.

Distance learners round out undergraduate training with a capstone project that tasks them to create a full advertising campaign. The online marketing degree enables students to pursue careers as media buyers, advertising consultants, and marketing researchers.

To enroll in this completionist track, applicants need 50 transferable credits with a minimum 2.25 GPA. Appalachian offers one of the lowest in-state tuition prices among online schools. Out-of-state learners also enjoy an affordable rate. Each year, the university provides over $4 million in merit scholarships.

20Dallas Baptist UniversityDallas$$$$$3000 Mountain Creek Parkway
Dallas, TX 75211-9299
(214) 333-7100

Dallas Baptist University operates more than 75 fully remote academic programs through Blackboard, including an online bachelor of business administration with a major in marketing. Students gain the core leadership skills needed for entry-level positions in industries like retail, brand/service management, global advertising, and marketing research. Full-time learners take 18 credits per semester and graduate in just over three years.

The 120-credit online marketing bachelor's degree totals 120 credits. Students take classes like marketing research and analysis, promotional strategy, and consumer behavior. They develop the strategic communication skills needed to engage in relationship and consultative selling techniques. Distance learners also explore retail management and merchandising, which covers store location, inventory control, and internet marketing strategies. The remaining credits funnel into guided electives.

All applicants need a minimum 2.5 GPA. First-time students need at least a 21 on the ACT or a 1100 on the SAT. Transfer candidates with more than 23 credits do not need to submit standardized test results.

21University of MaryBismarck$$$$$7500 University Dr
Bismarck, ND 58504
(701) 255-7500

The University of Mary in Bismarck, North Dakota, operates satellite locations in five states and delivers distance education through Canvas. Students can pick from over 50 academic programs, including an online bachelor of arts in marketing.

The Mary program trains students in traditional and digital advertising techniques, enabling them to successfully drive brand awareness in an ever-changing marketing industry. Distance learners may earn the degree entirely online through asynchronous classes or pursue a hybrid structure that combines online learning with flexible evening classes on campus.

Totaling 124 credits, the curriculum focuses on the contemporary global business environment. Students take required coursework in business law, marketing research, and strategic leadership and management. They also examine the rise of international marketing with regard to cultural awareness and dynamic communication forms. Students must complete an internship or experiential research project. Undergraduate training ends with a comprehensive exam.

Applicants need a minimum 2.5 GPA and must submit official transcripts, two reference letters, and a resume. All distance learners benefit from low tuition rates and scholarship opportunities.

22Southern New Hampshire UniversityManchester$$$$$2500 North River Road
Manchester, NH 03106-1045
(603) 668-2211

Founded in 1932, Southern New Hampshire University is one of the fastest-growing postsecondary schools in the United States. The institution enrolls 91,000 students in traditional and distance education programs. The school's online offerings include an online bachelor of science in business administration with a concentration in marketing.

Through a 120-credit curriculum, students develop the management, communication, and advertising skills needed to achieve diverse organizational goals. Graduates succeed in industries like retail management, customer relations, product distribution, and brand consultation.

Online marketing degree candidates take core classes in managerial accounting, human relations in administration, and business systems analysis and design. They complete five advanced classes as part of their marketing training, including consumer behavior and social media communications. Students also learn merchandise management strategies crucial to retailer success.

SNHU operates an open admission policy that does not maintain GPA standards or ACT/SAT requirements. The university accepts up to 90 transfer credits, enabling students to earn their bachelor's in as little as one year. Distance learners pay one affordable tuition price regardless of residency, and active military and veterans receive discounts.

23Florida Institute of TechnologyMelbourne$$$$$150 West University Blvd
Melbourne, FL 32901
(321) 674-8000

Established as an engineering school in 1958, Florida Institute of Technology now delivers comprehensive academic programming to 6,400 students. The catalog comprises remote degrees like the online bachelor of arts in business administration with a specialization in marketing. Florida Tech students cultivate the analytical, creative, and interpersonal aptitudes needed to work as corporate marketers or entrepreneurs.

The online marketing bachelor's degree maintains programmatic accreditation from the International Assembly for Collegiate Business Education. Students complete 121 credits of coursework, which covers fundamental areas in consumer behavior, global business perspectives, and marketing analysis and research. They develop the applied research skills needed to design their own projects and business plans. Distance learners can personalize degree plans with electives on topics like advertising management and entrepreneurial marketing.

Florida Tech does not require minimum GPA or standardized test scores. Prior college work automatically transfers if a student completed the course with a C- grade or better. The university provides an affordable online tuition rate and ample scholarship opportunities.

24Temple UniversityPhiladelphia$$$$$1801 North Broad Street
Philadelphia, PA 19122-6096
(215) 204-7000

Temple University delivers comprehensive academics at locations worldwide, including a flagship campus in Philadelphia, satellite campuses in Rome and Tokyo, and online. The institution enrolls 40,000 students in 500 programs, including the online bachelor of business administration with a major in marketing. Through a curriculum that highlights career-ready skills, students learn to develop marketing strategies that reach customers in a competitive global marketplace.

The online marketing degree totals 120 credits and includes required coursework in consumer/buyer behavior and research methodologies. Students align their training with career goals through electives on topics like entrepreneurial marketing, principles of supply chain management, and value delivery networks in marketing. They can further personalize the curriculum by pursuing a minor in business analytics or digital marketing.

Applicants submit ACT/SAT scores, a resume, a 250-word personal essay, and academic transcripts. Temple operates an accelerated track that allows students to earn their degree in three years. The university also provides a five-year dual-degree option that enables candidates to obtain a master of education on top of their baccalaureate credential.

25University of Wisconsin - WhitewaterWhitewater$$$$$800 W Main St
Whitewater, WI 53190-1790
(262) 472-1234

Established in 1868 as a teacher training school, the University of Wisconsin - Whitewater now enrolls 12,000 students in 60 academic programs. The catalog includes remote degrees like the online bachelor of business administration in marketing. Through a 120-credit curriculum, students learn how to create need-satisfying opportunities for diverse consumers. Distance learners complete the program entirely online through asynchronous coursework facilitated by Desire2Learn and Canvas.

The online marketing bachelor's degree consists of required classes in marketing research and management principles. Students can tailor the degree to their interests by choosing advanced classes in an emphasis area. Emphasis options include digital marketing, professional sales, retail management, and innovation and social enterprises. Learners can also pursue specialized training in experiential and sports marketing.

UWW bases its GPA standards on the number of transfer credits an applicant possesses. For example, candidates with fewer than 24 credits need at least a 2.0 GPA, while prospective students with 24-72 credits must hold a minimum 2.5 GPA. All distance learners benefit from exceptionally low per-credit tuition.

Online Master’s Degree in Marketing

While the internet has affected nearly every aspect of business in the 21st century, few fields have changed more drastically or rapidly than marketing. Mobile devices, social media, and other developments in technology have radically reshaped the way consumers interact with brands, giving marketers an assortment of avenues they can use to reach and engage audiences. Along with this new potential comes a host of new challenges, and today's marketing specialists must take on more responsibilities than ever, devising new methods to reach consumers while also gauging their effectiveness.

Today, most online marketing master's programs emphasize the shifting roles of the field, seeking to recontextualize marketing practices both practically and theoretically. Earning a master's in marketing prepares graduates for leadership roles in this rapidly developing industry.

Specializing your skills with a graduate degree can also lead to increased career prospects and salary potential. The Bureau of Labor Statistics reports that advertising, promotions, and marketing managers earn an annual median salary of $132,620, with jobs in the field projected to grow faster than the national average in the coming years.

  • SAMPLE COURSES

    Advanced Business Statistics, Consumer Behavior, Marketing Ethics, Marketing with Media Technology, and Marketing Analytics

  • COMMON MAJORS

    Social Media Marketing, Marketing Research, Marketing, and Communication

  • POTENTIAL JOBS

    Marketing Manager and Public Relations Manager

  • AVERAGE INCOME

    $124,850 for marketing managers and $104,140 for public relations managers

  • EMPLOYMENT PROSPECTS

    For 2014-2024, a 19% increase for marketing managers and 7% increase for public relations managers

Marketing
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For the 2016 rankings, OnlineColleges.net has greatly refined its approach to evaluating schools and their respective programs. Our innovative method of assessing schools is what makes our rankings so distinctly authoritative. On the surface, every ranking we produce employs a basic formula: Academic Quality + Online Offerings + Cost and Student Aid = Final Score. This final score determines where a school ends up in our rankings. Of course, there's a lot more than meets the eye. Visit our methodology page to discover the data points that shape our formula and to learn more about our process.

Marketing Master’s Degree Rankings

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Rank School Name School Logo City Cost Address & Contact Info School Links Acclaim for Online Programs School Description
1Golden Gate University - San FranciscoSan Francisco$$$$$536 Mission Street
San Francisco, CA 94105-2968
(415) 442-7800

GGU -- a private school in San Francisco specializing in professional education -- features several graduate business degrees, including a master of science in marketing. Offered fully online or in a hybrid format, this 39-credit degree explores challenges facing modern marketers, such as shifting marketplaces and rapidly developing digital communications. Degree candidates can gain a comprehensive professional skill set, learning to design and implement marketing plans, position brands, create budgets, and conduct marketing research.

The online marketing master's degree curriculum includes nine credits of foundation courses, 18 credits of core courses, and 12 credits of concentration courses. Enrollees can build key skills by taking foundational business and data analysis courses, while core coursework explores integrated marketing communications, consumer behavior, and digital marketing. GGU offers three concentration options: digital marketing, marketing analytics, and an individualized track where students can design their course of study.

2University of the SouthwestHobbs$$$$$6610 North Lovington Hwy
Hobbs, NM 88240
(575) 392-6561

Located in Hobbs, New Mexico, USW hosts a comprehensive business program that offers an online MBA in marketing. This professional degree emphasizes promotional techniques, marketing campaigns, and the design and implementation of marketing tools. Graduates prepare for careers in advertising, sales, promotion, and marketing. Using a fully online, accelerated format, the program can be completed in as little as one year of full-time study.

The 36-credit online master's in marketing curriculum includes a total of 12 courses, divided between a 21-credit business core and a 15-credit marketing specialization. The MBA core introduces major topics in business and management, including information technology for managers, strategic resource allocation and planning, and business analytics.

The marketing specialization section delves into specialized topics like innovation management, small business marketing, and information technology for e-business. Coursework concludes with a capstone in organizational design and strategy.

3University of North Carolina at Chapel HillChapel Hill$$$$$103 South Bldg Cb 9100
Chapel Hill, NC 27599
(919) 962-2211

UNC-Chapel Hill serves more than 29,000 students annually and operates as the flagship campus of the University of North Carolina System. The college's business school hosts one of the top online marketing master's programs in the country, training both experienced and emerging marketing specialists in the latest digital marketing strategies. This fully online MBA in marketing consists of 62 credits and typically takes 18-36 months to complete.

The program curriculum explores the effects of digital technologies on modern marketing, focusing on social media, mobile technology, and e-commerce. Courses emphasize the role of analytics in current marketing practices and identifying consumer purchasing trends to develop effective marketing strategies. Candidates choose from many classes to fulfill marketing course requirements, including global brand strategy, services marketing, and managing modern customers and markets.

4North Carolina State University at RaleighRaleigh$$$$$2101 Hillsborough Street
Raleigh, NC 27695-7001
(919) 515-2011

NC State -- a public university located in Raleigh -- hosts an online MBA with a concentration in marketing. This flexible degree track offers both full-time and part-time enrollment options, with an accelerated track that can be completed in 21 months. Conversely, students who work full time can take up to six years to graduate.

Online candidates complete a marketing depth requirement, which comprises six credits of study dedicated to specialized marketing topics. Along with this depth requirement, students can complete up to nine credits of electives, including research methods in marketing and legal/marketing dynamics in pharmaceutical and biotechnology.

Students can complete most classwork online, but candidates must attend two three-day residency sessions on the school's main campus in Raleigh. These intensive residencies include classroom sessions, experiential learning activities, guest speakers, and opportunities for networking and socialization. Only active-duty military members may waive the residency requirement, completing additional elective courses instead.

5Northwestern UniversityEvanston$$$$$633 Clark St
Evanston, IL 60208
(847) 491-3741

Northwestern -- a private university based in Evanston, Illinois -- offers a master of science in integrated marketing communications. This interdisciplinary program helps students develop a comprehensive understanding of customer desires. Integrating concepts from advertising, marketing, and communications, the program explores strategies for managing and perfecting customer experiences in the digital era. Most candidates complete their master's in marketing online in about two years.

While the program takes place primarily online, Northwestern offers an assortment of hands-on learning experiences for distance learners. The school hosts campus sessions both in the Chicago area and around the world, offering students the chance to apply their learning to professional experiences in San Francisco, London, Chile, and China. These hands-on learning activities introduce students to marketing professionals in a variety of industries, offering valuable work experiences and creating professional connections.

6Touro University WorldwideLos Alamitos$$$$$10601 Calle Lee #179
Los Alamitos, CA 90720
(818) 874-4115

A fully online university designed to meet the needs of full-time professionals, TUW hosts an MBA with a concentration in marketing. The program offers significant flexibility for working students, with six annual start dates and an accessible application process that does not require GRE or GMAT scores. Full-time students can complete the degree in as little as one year by taking two courses per term. A general applicant must hold a minimum GPA of 2.5, while a transfer applicant must hold a minimum GPA of 2.75.

TUW's online marketing master's degree requires a minimum of 36 credits, divided between 27 credits of core MBA courses and nine credits of marketing concentration courses. The program core builds fundamental business knowledge through generalized courses, such as professional communications, management across cultures, and ethics for business professionals. The marketing concentration includes three required courses in marketing research, integrated marketing, and social media marketing strategy.

7Brandman UniversityIrvine$$$$$16355 Laguna Canyon Road
Irvine, CA 92618
(949) 341-9800

Brandman -- a private university focused on professional education -- maintains campus locations across the West Coast, as well as a substantial distance program. The school's online MBA with an emphasis in marketing gives students the skills needed to analyze and evaluate business processes, devise effective business strategies, and practice productive leadership. The program curriculum frames business within a social responsibility context to emphasize corporate ethics and sustainable business practices.

Students earning their master's in marketing online must complete 36 credits, including 24 credits of core business courses and 12 credits of marketing emphasis courses. The program core comprises eight classes and allows students to select from an assortment of course options, such as data analysis for decision-making, financial management, and business process analysis and innovation. The marketing emphasis includes four seminar courses, which focus on marketing research, new product development, advertising and promotion, and international marketing.

8Webster UniversitySaint Louis$$$$$470 E Lockwood Ave.
Saint Louis, MO 63119-3194
(314) 961-2660

Webster is a private university based in the St. Louis area that enrolls more than 14,000 students annually. The school's online MBA with an emphasis in marketing stresses leadership and management in a multicultural business world. Integrating knowledge from accounting, marketing, economics, and production operations, the program prepares graduates to serve as educated business leaders in many types of environments.

This master's in marketing online degree consists of 39 credits, with 12 credits dedicated to marketing concentration courses. Candidates complete three required courses: marketing channel management, marketing management, and a course in either promotional management or management of digital marketing. Students also take one additional course selected from several marketing electives.

The program ends with a capstone in business strategy and competition. Integrating overall program knowledge, the capstone examines business policies and decision-making, requiring candidates to analyze business problems and develop comprehensive solutions.

9Averett University - Non-Traditional ProgramsDanville$$$$$420 W Main St
Danville, VA 24541
(800) 448-5233

Averett -- a Baptist school based in Danville, Virginia -- hosts an MBA in marketing that trains students to identify new product opportunities, analyze consumer behavior, and develop marketing strategies for global audiences. Available fully online, the program features an accelerated format that delivers courses in intensive six-week blocks with students completing no more than two courses at a time.

The online marketing master's degree curriculum consists of 40 credits, with 31 credits dedicated to general business courses and nine credits focusing on marketing concentration classes. The MBA core includes 11 courses, covering topics such as organizational behavior, applications of business research, managerial economics, and contemporary issues in leadership.

The marketing concentration requires three courses: marketing research, product and service brand management, and global marketing management. The program ends with a capstone course in strategic management, which requires candidates to complete in-depth research projects related to marketing.

10Northeastern UniversityBoston$$$$$360 Huntington Ave
Boston, MA 02115-5005
(617) 373-2000

Northeastern is a private research university based in Boston. The school enrolls over 25,000 students annually. Northeastern's online marketing master's degree caters to working business professionals, offering a flexible course format that enrollees can complete in as little as two years. The online application process has no GRE or GMAT requirements. The program includes 50 credits, requiring candidates to complete 13 core courses and five marketing electives.

Northeastern emphasizes hands-on learning, and online students can consider multiple opportunities to complete experiential activities. An optional, weeklong campus residency offers the chance to interact with peers and faculty in a classroom setting while earning the credit equivalent of one elective course. Students who have completed the first year of MBA courses can participate in an international field study residency, studying business in a global context. Past field studies have taken place in China, Turkey, Greece, Chile, and Russia.

11Carnegie Mellon UniversityPittsburgh$$$$$5000 Forbes Avenue
Pittsburgh, PA 15213-3890
(412) 268-2000

CMU is a private university based in Pittsburgh. The school hosts one of the best online marketing master's degrees in the country. Its MBA with a concentration in marketing explores the use of marketing tools to create value for organizations, preparing graduates for roles in product marketing, brand management, and marketing analytics. This degree stresses the role of technology and analytics in modern marketing practices, exploring methods such as data mining and statistical modeling.

CMU offers two options for online MBA candidates: a part-time, fully online program and a part-time flex program. The fully online option functions similarly to the school's traditional MBA, with courses held both synchronously and asynchronously. The flex format enables candidates to mix campus and online courses to fit their schedules. Both program formats include six intensive residency sessions known as Access Weekends, which bring MBA candidates together on CMU's campus for learning activities.

12Lehigh UniversityBethlehem$$$$$27 Memorial Drive West
Bethlehem, PA 18015
(610) 758-3000

Based in Bethlehem, Pennsylvania, Lehigh hosts a master's in marketing online program centered on five guiding principles: structured and unstructured decision-making, leadership, ethical and social responsibility, inclusive thinking and communication, and a comprehensive understanding of domestic and global business. The school's flex MBA allows students to study either online or on campus. Candidates can attend campus courses or attend virtual class sessions as their schedules allow, making the program especially well-suited for working professionals.

The 36-credit degree curriculum includes 21 core credits, 12 marketing concentration credits, and one additional elective. The program explores key aspects of management, such as coursework in information and finance or products and employees. Students in the marketing concentration select four courses from several options, such as strategic brand management, global marketing strategies, marketing research and analysis, and creating breakthrough innovations.

13Lincoln Memorial UniversityHarrogate$$$$$6965 Cumberland Gap Pkwy
Harrogate, TN 37752-9900
(423) 869-3611

A liberal arts school based in Harrogate, Tennessee, LMU serves a small student body of around 4,700 learners and offers one of the best online marketing master's degrees in the region. The school's MBA with a concentration in marketing focuses on marketing management, ethics, and research, preparing graduates for careers in brand management, sales, advertising, communications, and consulting. Integrating managerial competencies and functional marketing knowledge, the program builds the skills needed to devise and evaluate marketing strategies, framing coursework in a context of ethics and social responsibility.

The marketing program requires 36 credits, including a 24-credit business core and a 12-credit marketing concentration. The MBA core focuses on leadership and management strategies, while the marketing concentration explores specialized topics through four courses in brand management, global marketing, consumer behavior, and electronic commerce. Courses use a mixture of group work, class discussions, case studies, and presentations, with content delivered both synchronously and asynchronously.

14American UniversityWashington$$$$$4400 Massachusetts Ave NW
Washington, DC 20016-8001
(202) 885-1000

AU -- a private university in Washington, D.C. -- offers one of the country's best online marketing master's degrees. The school's 48-credit MBA with a concentration in marketing explores tools and strategies for marketing campaigns, centering on topics such as brand management, media planning, and sales promotion. The program typically takes 24 months to complete, though students can also enroll in an accelerated format that can be completed in 12 months.

While most faculty deliver course content online, all degree candidates must also complete two in-person immersion sessions, which bring students together to work with actual companies to solve practical business problems. Immersion experiences occur multiple times each year, with at least one annual session held on AU's Washington, D.C. campus. The school also hosts several international immersion experiences, giving participants the opportunity to gain global experience in international business centers such as Brussels, Beijing, and Madrid.

15Nova Southeastern UniversityFort Lauderdale$$$$$3301 College Ave
Fort Lauderdale, FL 33314-7796
(954) 262-7300

Based in Davie, Florida, NSU enrolls more than 21,000 students annually. The school also offers online programming to serve distance learners across the country. NSU's online MBA with a concentration in marketing builds general business leadership skills and teaches students how to plan, direct, and coordinate marketing programs. This online marketing master's degree stresses convenience and flexibility, with a fully online format and five start dates offered throughout the year.

The degree requires 40-49 credits, depending on a student's background. Admitted applicants with academic business experience may be able to waive up to three foundational courses in accounting, finance, and business statistics. The marketing concentration consists of 18 credits, with one required course in cases in strategic management. Candidates complete the remainder of the concentration by choosing five elective courses. Available options include social media marketing, marketing analytics, managing marketing communications, and a professional internship.

16University of Saint MaryLeavenworth$$$$$4100 S 4th St Trafficway
Leavenworth, KS 66048-5082
(913) 682-5151

Located in Leavenworth, Kansas, USM offers an online MBA with a concentration in marketing and advertising management. This degree emphasizes advertising strategies and the varied methods through which companies can reach consumers. Students can gain a specialized understanding of consumer behavior and marketing strategies, learning to design and implement successful marketing campaigns. This fully online marketing master's degree requires no campus visits and can be completed in just one year.

MBA candidates take 36 credits, including a 27-credit core and a nine-credit marketing concentration section. The MBA core comprises nine courses, introducing major business topics such as organizational management, managerial economics, and business ethics. The marketing concentration requires three courses: the advertising industry in the 21st century, buyer behavior and marketing research, and advanced marketing strategy and planning. Concentration courses explore the fiscal assessment of marketing strategies, as well as media selection and consumer studies.

17Dallas Baptist UniversityDallas$$$$$3000 Mountain Creek Parkway
Dallas, TX 75211-9299
(214) 333-7100

DBU -- a Christian school based in Texas -- offers an online MBA in marketing rooted in the values of Christian service. This 36-credit, non-thesis degree integrates business theory and hands-on learning, stressing competency-based education and professional partnerships with prominent businesses.

The program curriculum includes 24 core credits and 12 marketing credits. The core section explores varied approaches to management, with courses like management information systems and creative problem-solving for marketing decisions. The marketing concentration includes courses in international marketing, marketing analysis, advanced marketing strategies, and new product development.

DBU's master's in marketing online program serves experienced professionals, and applicants often possess at least five years of professional experience in a managerial leadership capacity. Alternately, applicants who possesses a minimum 3.0 undergraduate GPA or a GMAT score of 425 or higher can also gain admission. All candidates must also demonstrate values in alignment with DBU's Christian mission.

18Boston UniversityBoston$$$$$
Boston, MA 02215
(617) 353-2000

As one of the largest colleges in the Boston area, BU serves more than 34,000 students. The school also hosts a substantial distance education program that enrolls online learners around the country. BU's online master of science in global marketing management offers a broad overview of major techniques in marketing and covers the economic, financial, cultural, and geopolitical factors that affect marketing strategies. This interdisciplinary program gives students theoretical and technical tools to lead international marketing projects.

The 40-credit degree includes 10 courses. Core courses cover key business topics in finance, project management, qualitative/quantitative decision-making, and innovation processes, while the specialization section delves deeper into advanced marketing concepts, including e-commerce, international business, innovative marketing techniques, and economic analysis. Students fulfill their remaining credits with two elective courses.

19Villanova UniversityVillanova$$$$$800 Lancaster Avenue
Villanova, PA 19085-1699
(610) 519-4500

Villanova -- a private university in Radnor Township, Pennsylvania -- offers a community-focused online MBA with a specialization in marketing. The program centers on four key principles: information technology, ethical business practices, management for innovation and creativity, and global political economy. While most courses take place entirely online, the program curriculum also includes in-person requirements, such as an intensive campus residency held during a student's first or second semester. MBA candidates can complete the 48-credit degree in as little as two years.

Villanova prioritizes hands-on learning, and online students can take advantage of multiple opportunities to participate in business activities. For example, midway through the program, candidates can complete a social enterprise consulting practicum in which they advise a community organization as part of a consulting team. At the program's conclusion, candidates can participate in an optional seven-day international business immersion, working with a global business organization to explore marketing issues in a foreign country.

20Texas A&M University - CommerceCommerce$$$$$2600 South Neal
Commerce, TX 75429-3011
(888) 868-2682

A public school located northeast of Dallas, TAMUC offers a fully online master of science in marketing. This degree focuses on modern digital marketing practices, including mobile platforms and social media. Most students can complete the program in about two years.

The master's in digital marketing online curriculum requires 30-42 credits, depending on a student's academic background. Individuals who lack business and marketing courses may need to complete up to 12 credits of business foundation classes. The marketing curriculum comprises 24 credits of core courses and six credits of electives. General core classes examine major concepts like product innovation, consumer and buyer behavior, and interactive/digital marketing.

Marketing degree candidates can specialize in one of two optional minors: marketing analytics or digital marketing. Each specialization consists of one elective course and a marketing internship. A candidate can also complete a general option, which requires them to enroll in two courses from three possible options: consumer marketing, customer relationship marketing, and small business brand management.

21City University of SeattleSeattle$$$$$521 Wall Street, Suite 100
Seattle, WA 98121
(800) 426-5596

CityU operates as a private school in the Pacific Northwest and offers professional education to meet the needs of working adults. The school hosts a variety of career-focused degrees delivered in a fully online format. CityU's MBA with an emphasis in global marketing explores the role of marketing and advertising in domestic and international business, preparing graduates for positions with advertising agencies, market research organizations, and marketing departments.

This master's in marketing online degree requires 48-51 credits; students who lack a business background must take a three-credit foundation course. The general MBA curriculum includes 36 credits and examines topics like global business communication and research, managing with technology, and people and systems in organizations.

The 12-credit marketing emphasis includes one required course in strategic brand management and elective coursework related to consumer behavior, marketing metrics, and marketing communications. Each student can also complete an internship at an approved business environment, applying their skills to work on practical marketing issues.

22Regis UniversityDenver$$$$$3333 Regis Blvd
Denver, CO 80221-1099
(800) 388-23662111

Regis is a private Jesuit school located in Denver, Colorado. It hosts a popular distance education program that serves students around the country. The school's professional MBA with a specialization in marketing stresses leadership, communication, professional relationships, and business ethics to give graduates a holistic understanding of business practices. Regis accommodates working students through a fully online course delivery model and a part-time format that features accelerated eight-week courses. The program offers six start dates throughout the year in January, March, May, July, August, and October.

Students earning their master's in marketing online complete 45 credits, including 33 core business credits and 12 marketing specialization credits. The MBA core consists of 11 courses, covering topics such as operations management, strategy formation, and entrepreneurial innovation. Marketing students select four specialization courses from an assortment of options, including customer relations development and management, digital marketing and promotion, global brand strategy, and market opportunity assessment.

23Worcester Polytechnic InstituteWorcester$$$$$100 Institute Road
Worcester, MA 01609-2280
(508) 831-5000

Located just outside of Los Angeles, California, APU offers Christian-centered education to more than 9,000 students. The university's online MBA with a concentration in marketing trains enrollees as marketing specialists who can create value for both customers and organizations through strategic marketing. The program curriculum emphasizes the role of technology in modern marketing practices, exploring topics in social media analytics, digital marketing, and integrated marketing communications.

The MBA requires 42 credits, divided between a 30-credit MBA core and a 12-credit marketing concentration. The marketing section includes four courses: marketing research, integrated marketing communications, strategic digital marketing, and an experience-based capstone. Students have several options to fulfill the capstone, including professional internships, global field studies, and research projects. APU offers a highly flexible online format with variable enrollment options, and most candidates complete their master's in marketing online in 12-30 months.

24University College - Azusa Pacific UniversitySan Dimas$$$$$300 North Lone Hill Avenue, #200
San Dimas, CA 91773
(855) 276-8669

Located just outside of Los Angeles, California, APU offers Christian-centered education to more than 9,000 students. The university's online MBA with a concentration in marketing trains enrollees as marketing specialists who can create value for both customers and organizations through strategic marketing. The program curriculum emphasizes the role of technology in modern marketing practices, exploring topics in social media analytics, digital marketing, and integrated marketing communications.

The MBA requires 42 credits, divided between a 30-credit MBA core and a 12-credit marketing concentration. The marketing section includes four courses: marketing research, integrated marketing communications, strategic digital marketing, and an experience-based capstone. Students have several options to fulfill the capstone, including professional internships, global field studies, and research projects. APU offers a highly flexible online format with variable enrollment options, and most candidates complete their master's in marketing online in 12-30 months.

25New Jersey Institute of TechnologyNewark$$$$$University Heights
Newark, NJ 07102
(973) 596-3000

A public school based in Newark, NJIT hosts an MBA with a specialization in marketing. This fully online degree explores strategies for engaging consumers and leading innovation through technology. Students can gain the skills needed to increase market penetration, build brands, develop marketing plans, and oversee marketing processes. NJIT's curriculum emphasizes the intersection of innovation and management, encouraging students to develop their own philosophies of business leadership.

MBA candidates complete 42 credits, including 30 credits of core business courses and 12 credits of marketing specialization courses. The MBA core offers an overview of major business concepts, including new venture management, international business, and management consulting.

Marketing students can complete four specialization courses, gaining advanced knowledge in marketing research, product design and development, internet marketing strategy, and sales and distribution channel management. NJIT's courses use a fully online format with an asynchronous delivery mode, enabling students to complete assignments according to their own schedules.

26Liberty UniversityLynchburg$$$$$1971 University Blvd
Lynchburg, VA 24515
(800) 434-9595

Founded by Reverend Jerry Falwell, Liberty operates as evangelical university and offers more than 550 programs of study. Many of its degree offerings are also available online, including an MBA with a concentration in marketing. This program holds accreditation from the Accreditation Council for Business Schools and Programs and is delivered entirely online through eight-week courses. Students gain an in-depth understanding of market research, advertising, consumer behavior, and promotions. Most participants graduate in about two years.

Master's in marketing online students complete 45 credits of coursework, including a 33-credit business core and 12 credits dedicated to a marketing cognate. Core courses cover topics such as contemporary issues in human resource management, policy and strategy in global competition, and operations management. The marketing cognate contains four classes, including courses in consumer behavior and supply chain management. Up to 50% of applicable program credits can be transferred in from other approved institutions.

Online Doctorate Degree in Marketing

An online doctorate degree program in marketing differs from an online marketing master's degree program in that it exposes students to both the business and the academic side of marketing. It prepares students to conduct advanced marketing and consumer behavior research and to ultimately find careers as top researchers in the field or full-time professors of marketing in university business departments.
  • SAMPLE COURSES

    Marketing Management and Strategy, Consumer Choice Modeling, Marketing Research Methods, Marketing Models, and Econometrics

  • COMMON MAJORS

    Marketing, Marketing Research, and Consumer Research

  • POTENTIAL JOBS

    Marketing Professor and Business Professor

  • AVERAGE INCOME

    $72,470 for marketing professors and $72,470 for business professors

  • EMPLOYMENT PROSPECTS

    For 2014-2024, 13% increase for marketing professors and 13% increase for business professors

Online Marketing Choose Your Career

Average Marketing Salaries

$113,860
$56,770
$62,150
$124,850

Sales Manager

Salary: $113,860
Growth Rate 2014-2024 Number of Jobs: 2014 Degree Certifications
5% 376,300 Bachelor's N/A

Sales managers oversee inside sales teams, outside sales teams, or both, depending on the size and scope of their companies. They analyze sales trends, identify leads, and create sales and marketing quotas and metrics based on business forecasting research. Sales Managers also analyze industry trends and competitors' prices to provide recommendations about pricing of goods and services. Sales managers should have leadership skills, problem-solving capabilities, attention to detail, and an interest in analyzing data.

Public Relations Specialist

Salary: $56,770
Growth Rate 2014-2024 Number of Jobs: 2014 Degree Certifications
6% 240,700 Bachelor's Accreditation in Public Relations (APR) (not required)

Public relations specialists work as brand ambassadors for individual companies and agencies. They plan and oversee public relations campaigns to enhance client reputation and improve the brand messaging of clients. They write press releases, email campaigns, white papers, and other promotional materials. Public relations specialists also participate in interviews with the media and identify press opportunities for the companies they serve. Excellent written communication skills, attention to detail, and an interest in sharing the stories and missions of businesses is a must if you want to excel as a public relations specialist.

Market Research Analyst

Salary: $62,150
Growth Rate 2014-2024 Number of Jobs: 2014 Degree Certifications
19% 495,500 Bachelor's MRA Certificate (not required)

Market research analysts collect and interpret data about consumer habits and provide clients with marketing recommendations and reports based on data and trends. They meet with clients to understand their goals, identify opportunities for collecting consumer data, and present opportunities to clients based on their research. Market research analysts need both people skills and data-driven minds. If you are interested in consumer behavior and statistics, you may enjoy this position.

Advertising Manager

Salary: $124,850
Growth Rate 2014-2024 Number of Jobs: 2014 Degree Certifications
9% 225,200 Bachelor's N/A

Advertising managers typically work for agencies that serve business clients. They meet with clients to discuss possible ways to increase leads and sales. They are experts in print, online, and in-person advertising strategies. They plan out comprehensive advertising strategies for clients, create advertising budgets, and procure media placements, all for the purpose of compelling consumers to action. If you have a creative and strategic mind and are an exceptional communicator, you might excel as an advertising manager.

Online Marketing Professional Requirements

MRA Certificate

The Marketing Research Association (MRA) offers a few different certificate options for marketing professionals. In particular, the MRA Certificate in Qualitative Research Principles and the MRA Certificate in Quantitative Research Principles are popular options that help marketing professionals build their credentials and experience in the realm of research. Both of these MRA certificates require the completion of courses offered by MRA. These courses expose you to advanced methods of consumer and marketing research. You should take this exam if you are interested in advancing your career as a marketing researcher or analyst. MRA-certified professionals often already have their marketing degrees and are working as marketing professionals while they complete the certification programs.

Is it required?

No

How long will it take?

16 weeks

Accreditation in Public Relations (APR)

The Public Relations Society of America (PRSA) offers Accreditation in Public Relations (APR) through an exam that tests your professional knowledge and knowledge of public relations practices and ethics. This exam is right for you if you are a seasoned public relations professional who wishes to bolster your credentials with the industry's most-respected and well-known certification. If you are a college student or recent graduate, you may want to complete PRSA's Certificate in Principles of Public Relations before you sit for the APR exam. The Certificate in Public Relations is specifically designed for students earning their marketing degrees or recent graduates of undergraduate marketing degree online and offline programs.

Is it required?

No

How long will it take?

Varies

AMA's Professional Certified Marketer

The American Marketing Association (AMA) offers the Professional Certified Marketer (PCM) credential to professionals who successfully pass the necessary exam. The PCM exam tests your competency and knowledge of core marketing principles and marketing trends. If you have an online marketing degree and two years of professional experience, you are qualified to take this exam. Current marketing students and those with marketing degrees and less than two years of relevant experience are not eligible to sit for the PCM exam. A PCM credential provides further proof of your knowledge and competency as a marketing professional.

Is it required?

No

How long will it take?

90 days